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YTD Results for A Place for Mom

Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, and pursuit of awards.

For instance, in February 2018, JD Powers developed and distributed a press release announcing the finding of a study measuring the key drivers of satisfaction when selecting a senior living community. A Place for Mom served as one sample source to collect responses, which led to the following articles:

More recently, we worked with Patrick Sisson with Curbed to support his reporting on How intergenerational living benefits the ‘book-end’ generations. This article appeared on June 8, 2018 and included insight into a new report which explores the benefits of bringing seniors and children together under the same roof.

Charlie Severn, vice president of brand marketing with A Place for Mom, contributed to this article by explaining that “when seniors move-in to senior living communities, they want diverse social engagement as part of their day-to-day experiences. Intergenerational programming is an ideal way for seniors to continue learning, be with younger people, and avoid isolation or depression, which research shows is essential to staying healthy.”

We hope this article fuels further discussion and thought about the best way to create intergenerational housing and communities for seniors.

Finally, the content developed by A Place for Mom remained popular throughout the year. Specifically, we placed stories about a range of topics such as senior living and marriage, best practices for staying healthy, how to say no to the power of attorney duty, and more. Links to a few of these articles can be found below:

 

If you have an interest in connecting with someone from A Place for Mom please don’t hesitate to reach out. The company and its executives have a wide range of information and are committed to making it easier for families to find the best housing and care options for their loved ones.