Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs easier.
What is my target audience? is the age-old question many marketers find themselves asking daily. For formerly frustrated marketing strategists like Rand Fishkin, the founder of SparkToro, navigating their brand’s audience is both time-consuming and challenging. This common marketing issue inspired Fishkin to develop software technology that helps marketers better and more efficiently understand their audience.
Here are just a few ways SparkToro helps marketers improve their strategies and target audience reach:
- Identify target audiences. With SparkToro, marketing strategies can utilize tools and features that provide an overview of their target consumer. For example, users can identify audiences by simply entering keywords customers regularly talk about, mention in their profiles, use as hashtags, etc. Unlike other marketing software, SparkToro has a significant number of details available at users’ fingertips, supporting valuable marketing research while streamlining marketers’ strategy.
- Filter out unverified users. SparkToro has a unique feature known as the “Fake Followers Audit” which identifies the percentages of both verified users and fake accounts/bots. Additionally, the “Trending Tool” refreshes every 15 minutes to keep users updated on the most popular topics, trends, hashtags, etc., discussed online. SparkToro also has a tool known as the “SparkScore,” which determines the level of influence a Twitter account has with specific insights about the SparkScore, including average likes per tweet, average retweets per tweet, number of followers, etc.
- Utilize new research methods. It’s no secret that primary research can be both expensive and time-consuming for companies. With SparkToro, marketers can utilize abundant information that offers insight into their target audience’s behaviors and interests. SparkToro provides users with an overview of big data, including audience statistics, text insights, keywords, phrases, and demographics, among other things. This information allows marketers to better understand and reach their target audience without dedicating too much time and too many resources to surveys and other primary research.
- Build your outreach and secure new opportunities. With SparkToro’s “Audience Intelligence” capabilities, users can identify the sources of influence their target audience engages with most. The function allows marketers to build detailed contact press lists of their audience’s favorite podcasts, YouTubers, social media influencers, etc., by simply entering keywords and subjects relevant to their customers. As a result, marketers can conduct outreach and secure new opportunities easier than ever without the painstaking searches for contact emails and relevant platforms.
SparkToro has several pricing plans available so marketers can pick the best options for their business and marketing goals. Along with a free subscription, premium plans start at $38 a month and increase based on the tools available. The “Standard” plan, SparkToro’s most popular subscription option, is $112 a month and gives users access to 300 searches a month, demographic data, email and social contact data, and other valuable insights key for successful marketing strategies and audience reach.
For marketers today, reaching target audiences can be challenging if they don’t already have pre-existing relationships with potential customers. However, SparkToro puts valuable tools at their fingertips, allowing them to optimize their marketing research and better understand their audience’s interests, behaviors, and needs at the click of a button.