Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for nearly seven years. Throughout this time, we have worked with the company’s team to support various communications projects, including announcing company news, developing blog content, and conducting media outreach around industry trade shows. In 2021, we began working with Intrado’s UCaaS group to develop blog content that would support SEO efforts and increase awareness of Intrado among enterprise collaboration IT decision makers.
For background, Intrado, formerly West Corporation, is a telecommunications company that develops innovative, cloud-based technology to help enterprises and their customers effectively and efficiently connect in an increasingly complex world. Our work with Intrado has focused on the company’s Cloud Collaboration business unit, including cloud calling, collaboration, contact center and customer experience solutions. Flowroute’s services fall under this umbrella of solutions.
When kicking off our work with Intrado’s UCaaS group, we collaborated with the team’s enterprise collaboration subject matter experts. Our recent blogging focused on sharing insights about Intrado’s established partnerships with Microsoft and Cisco and tips to help enterprise IT decision makers optimize their communications stacks to thrive in the changing workplace ecosystem.
Below is a snapshot of some of the team’s blog posts published in 2021.
- The Best Microsoft Teams Features for Enterprises
- The Essential Guide to Microsoft Teams Direct Routing
- How to Increase Business Productivity with Microsoft Teams
- Microsoft Operator Connect 101
- Microsoft Teams: What’s the Difference Between Operator Connect & Direct Routing?
- A Step-by-Step Guide to Migrating from an On-Premises PBX to Microsoft Teams
- How to Derisk if Your Phone Solution Goes Down
- How to Choose Between Webex and Microsoft Teams
- Microsoft Teams Voice: Select the Best Calling Option for Your Business
- Supporting the Gig Workforce with Hosted PBX Solutions
- The Best Webex Features for Video Collaboration
We’ve also continued developing content for Flowroute’s blog and supporting proactive pitch campaigns with the team. Recent topics we’ve covered across these activities include the evolution of voice solutions, eliminating communication silos across IT investments, takeaways discussed at industry trade shows, and other trends impacting enterprise telecom decision makers.
Below are a few recent blog posts and thought leadership articles published by Flowroute.
Blog Posts
- SIP Trunking: Optimizing Communications for the Hybrid Workforce
- Telecom Fraud: Tips to Protect Communications
- Flowroute & STIR/SHAKEN
- Enterprise Connect 2021 Recap
Thought Leadership Articles
- My TechDecisions: Combat IT Silos with Cloud-based Telecom Solutions
- The Fast Mode: How Voice Communication Has Shown Its Staying Power
- The New Stack: What APIs Could Provide to the Telecom Industry
- No Jitter: Tapping the Business Potential of Telecom APIs
It’s been a pleasure to partner with Intrado through different projects and ongoing campaigns. As the company continues to distribute telecommunications and enterprise collaboration, we’re excited to help them connect with decision makers and raise awareness of the growing role of cloud-based telecom services. As the global remote workforce grows, the ability to scale and connect through modern communication tools remains critical.
Check out the following blog posts to learn more about our work with Flowroute and experience supporting SEO and blogging.