ZAPI GROUP, a global leader in electrification headquartered in Italy, recently announced its presence at The Battery Show North America and the launch of the ZIVAN SG9. The new ZIVAN SG9 is a 9 kW off-board charging solution for off-highway vehicles and machines. ZAPI GROUP showcased the ZIVAN SG9 along with its full range of on-board and off-board charging solutions with Delta-Q Technologies and ZIVAN Srl at the show.
To make the announcement a success, Communiqué Public Relations (CPR) partnered with ZAPI GROUP to finalize the press release and conduct a successful media strategy. We ensured the press release incorporated all key messages and vital information like product and event details.
In the lead-up to the show, CPR conducted embargoed outreach to generate interest and secure interviews. We offered reporters at the event an exclusive preview of the news and the opportunity to schedule interviews with ZAPI GROUP executives, which led to four interviews with leading industry publications. Given how quickly reporters’ schedules fill up during such events, this proactive outreach was crucial in securing their attention.
To prepare ZAPI GROUP executives for these interviews, we developed a comprehensive briefing document. This included interview logistics, reporter background information, publication details, anticipated questions and recommended talking points. The document ensured executives were well-prepared, confident and able to effectively convey key messages.
On the day of the announcement, CPR conducted outreach to share the news with both attendees and media covering the electrification industry. We crafted a strategic pitch highlighting the unique features and industry impact of ZAPI GROUP’s new charging solutions, sparking interest from trade publications.
Our efforts resulted in 11 pieces of media coverage, underscoring the success of the announcement.
We are proud to partner with ZAPI GROUP and to support them in sharing their latest innovations and advancements.
ZAPI GROUP The Battery Show Coverage Recap
- OEM Off-Highway: Battery Show 2024 Recap: Digital Automation, Innovation at Forefront – 10/16/24
- Charged EVs: ZAPI GROUP launches ZIVAN SG9 charger for off-road EVs – 10/16/24
- Bauaelectric: ZAPI launches ZIVAN SG9 charger for off-road EVs – Charged EVs – 10/16/24
- Powertrain International: ZAPI launched the Zivan SG9 at The Battery Show North America 2024 – 10/14/24
- EE Power: TBS 2024: Innovations for Batteries, EVs and More – 10/12/24
- Material Handling Wholesaler: ZAPI GROUP to exhibit unparalleled range of Charging Solutions at The Battery Show North America 2024 – 10/11/24
- Power & Motion: New Technology for EV Production and Operation at The Battery Show 2024 – 10/7/24
- NSDigital World: ZAPI GROUP to exhibit unparalleled range of charging solutions at the battery show – 10/3/24
- AutoTechInsight: Zapi Group to showcase charging solutions at Detroit Battery Show – 9/30/24
- EV Engineering: New 9-kW charging solution for off-highway vehicles and machines – 9/27/24
- Batteries News: ZAPI GROUP to Exhibit Unparalleled Range of Charging Solutions at The Battery Show North America 2024 – 9/27/24