How to Drive Meaningful Coverage Without Hard News
One of the most exciting and challenging aspects of our work in PR is driving coverage in the absence of hard news. Without funding announcements, partnerships, or new products to announce, how can PR pros drive meaningful coverage for their clients? With a little persistence and a clear plan in place, PR professionals can drive […]
3 Ways to Take Advantage of LinkedIn’s Publishing Model
The New York Times recently profiled professional networking leader LinkedIn in a June 16, 2013, article titled “LinkedIn Builds Its Publishing Presence.” The article points out what you may have noticed if you’re an active LinkedIn user: The network is no longer just a place to post your resume and call it a day. Rather, […]
Corporate Blogging Best Practices from PRNewswire
Having a corporate blog can be a huge resource for driving traffic to your company’s website, building out your business, and garnering media coverage. However, with so many competing platforms and styles of blogging, it can be difficult to determine what is best for your business. I recently attended PRNewswire’s webinar “ Corporate Blogging Best […]
Blogs: The Pillars of B2B Social Media Strategies
We often get questions from our clients, particularly in the B2B space, around the value of blogging. Do people really read blogs anymore? Why invest in a blog over Twitter or Facebook? How do you launch a successful blog? The reality is that today’s businesses are driven by data, insight and engagement with their target […]
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written […]
Encouraging Readers to Comment on Your Blog
Blogs touch tens of millions of people in the U.S. and this number continues to grow daily. In fact, according to an eMarketer report from 2009, approximately 96.6 million U.S. Internet users read a blog at least once a month, representing 48.5 percent of the Internet population. The same report predicts by 2013, this number […]
Establishing Thought Leadership Through PR
In previous blog posts we’ve written about thought leadership – sharing examples of how we have helped our clients establish themselves as a thought leader in a particular category. With the New Year and many companies setting goals around establishing thought leadership, we thought it would be helpful to revisit the topic beginning with our […]
Economy Threatens Children’s Health
Today the Seattle Post-Intelligencer published an op-ed article by Dr. Thomas Hansen, CEO of Seattle Children’s Hospital, which discusses how the steep rise in children with chronic illnesses over the last 50 years is pushing hospital executives to closely monitor and incorporate disease trajectories into the strategic planning. The article, located on page a13 of […]
Thought Leadership – What Is It and Why Is It So Important?
As newspapers and magazines continue to cut jobs, it is becoming increasingly difficult for small-to-mid sized companies to compete with larger organizations to garner media attention. So how can a company position itself as a valuable asset and tool for journalists while building trust, credibility and brand awareness with its customers? By becoming an industry […]
Leveraging Newsworthy Trends for Feature Stories
These days, the national media seems to be focused on two stories: the upcoming presidential election and the economic crisis. In the past few months, the media has churned out thousands of stories with hundreds of different angles on each of these topics – everything from how the economy will impact the holidays to how […]