Newsjacking for Dummies: Amplifying Your Brand Message
As an intern at Communiqué PR, I have had many opportunities to expand my knowledge of the industry. I recently learned of an intriguing communications tactic known as “newsjacking.” For those who are unfamiliar with the term (much as I was), newsjacking refers to when you capitalize on a trending news topic—by using humor or […]
From Startup Founder to Spokesperson: Tips For Success
The Pacific Northwest is home to a thriving technology industry with many innovative startups in residence. In our role as strategic communications advisors, we frequently have the opportunity to work with many of them; companies that have built successful businesses from the ground up and that are now ready to begin laying the foundation for […]
5 Steps to Building a Rock-Solid Media List
A story is only great if there are people to enjoy it and share it with others. When you think of a media list you should look at is as a special invitation to hear your story; it’s ultimately who you want to tell your story. If you are new to the term “media list” it’s […]
Best Practices for Online Surveys: Part 2
On Jan. 9 of this year, I posted a blog on “Best Practices for Online Surveys.” As I explained in that post, surveys can provide significant fodder for PR if handled correctly. I offered five helpful tips for anyone wanting to develop a survey. This week I want to offer some additional wisdom from U.K.-based […]
10 Practical Skills From Food Service to PR
They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did […]
10 Practical Skills From Food Service to PR
They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did […]
Going Beast Mode on PR: Three Lessons From Seahawks Player Marshawn Lynch
Amid the excitement of the Seattle Seahawks’ run to the playoffs, the team’s explosive running back Marshawn Lynch was fined $100,000 for violating the NFL’s media policy, which requires players to speak with the media after practices and after games. There’s been much debate about the fairness of the NFL’s policy and whether players should […]
New Year’s Resolutions PR Pros Should Consider
Every January about one in three Americans make resolutions to eat healthier, hit the gym more and manage their stress better, among other self-improvement goals. This year, PR pros may want to consider adding a few of the following professional goals to their list of resolutions as well. Tap into your creative side. People remember […]
5 Ways to Increase Your Blog Readership
Every month at Communiqué PR, we celebrate the success of our blog and its contributors by sharing stats, including the most views and the average time spent viewing the post. Analyzing these statistics allows us to track the growth of our blog and determine which topics appeal to our audience. Building a committed and involved […]
What You Need to Know about Planning
I get a lot of grief from friends and family because I am what you might call a “planner” when it comes to my weekends, holidays and other special events. This can clash with my friends who prefer to go with the flow. But I want to know what to expect and ensure it has […]