Last week, the 2009 CTIA Wireless IT and Entertainment conference came rolling into San Diego. For those of you who don’t know, CTIA is one of the largest mobile and wireless tradeshows in the country drawing users, carriers, developers and manufacturers together to discuss mobile business.
CTIA can be a fantastic platform to launch a product, establish thought leadership or drive awareness and buzz for a new company or service. We recently helped Mobile On, a company that empowers organizations to quickly and affordably create compelling smartphone applications that work across any platform – without any software development skills or resources, devise a strategy to build relationships with key industry analysts, educate them about the features and benefits and show them a demo of the company’s flagship product, BuildAnApp, which is expected to launch later this fall.
As a result of our outreach, we succeeded in securing six meetings for Mobile On and garnered insight on BuildAnApp from respected analysts with Gartner, Aberdeen Group, IDC, ABI Insights and J. Gold and Associates.
We leveraged briefings to secure press references and analyst quotes about the product and category. If you’re interested in learning more about how to get the biggest bang for your buck at tradeshows, check out our recent blog post entitled, “Are you Ready for Fall Tradeshow Season?” on this topic.