Four Ways to Supercharge Your LinkedIn Sponsored Updates
LinkedIn recently revamped its Sponsored Updates advertising option with the release of Direct Sponsored Content, a solution that allows users to test, tailor and target messages before publishing them. Prior to the update, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, which limited the ability to test […]
Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities
Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, […]
Making Sense of LinkedIn’s Publishing Capabilities
One of our clients recently asked us to come up with ideas to create visibility for C-level executives who are interested in building their personal brands in conjunction with building the corporate brand. It was a fun assignment and we outlined several strategies for helping them. One of these focused on regularly contributing content on […]
Infographic: The Best Times to Post, Pin and Tweet
Many articles have been written about the optimal times to post on social media, most with varying opinions, but on this we can all agree: Timing is everything. A recent infographic published by SurePayroll summarizes the best and worst times for posting, pinning and tweeting. According to the infographic: On Facebook, updates posted between 1 […]
Infographic: Think Your Company Doesn’t Need a LinkedIn? Think Again
When it comes to brand promotion, it can often be easy for companies to overlook the value of LinkedIn as a viable platform. Compared to its “trendier” cousins—mainly Facebook and Twitter—LinkedIn can come across as being more for personal job-hunting and networking purposes than for creative brand engagement and content marketing. That may be true […]
Social Media Writing Bootcamp: Tips and Tricks
We live in a world of communication overload. I know that I get overwhelmed managing two email addresses, a Facebook account, Twitter account, Google+ and a LinkedIn account. I receive thousands of messages each day across these platforms, but realistically there are not enough hours in the day to read them all. So the question […]
3 Ways to Take Advantage of LinkedIn’s Publishing Model
The New York Times recently profiled professional networking leader LinkedIn in a June 16, 2013, article titled “LinkedIn Builds Its Publishing Presence.” The article points out what you may have noticed if you’re an active LinkedIn user: The network is no longer just a place to post your resume and call it a day. Rather, […]
LinkedIn Introduces Comprehensive Company Pages
LinkedIn has become well known as a tool to market your company, network with colleagues, build relationships with potential clients or employees and highlight your expertise. Communique PR actively uses LinkedIn for a variety of purposes from networking to recruiting, and we recommend it to businesses and job seekers alike. As a heavily used recruiting […]
Using LinkedIn Advertising to Pitch Media
Keeping abreast of PR industry strategies and tactics is important to ensure that you’re continuing to innovate and provide fresh ideas to clients. Recently I read about interesting new ways to pitch media in the article, “5 creative PR pitches that caught reporters’ attention.” The post included a number of ideas but one really caught […]
Making Use of LinkedIn Applications
Here at Communiqué PR, we are huge fans of LinkedIn. Although not an end-all resource, it is hugely helpful for recruiting, staying up to date with contacts, and maintaining your personal and business’ online brand. LinkedIn is most effective when updated frequently, as it is an easy tool that lets colleagues know what you are […]