When it comes to brand promotion, it can often be easy for companies to overlook the value of LinkedIn as a viable platform. Compared to its “trendier” cousins—mainly Facebook and Twitter—LinkedIn can come across as being more for personal job-hunting and networking purposes than for creative brand engagement and content marketing.
That may be true to a degree, but companies shouldn’t ignore LinkedIn as a powerful business medium. A recent infographic I stumbled upon, created by DegreeQuery and distributed in a recent Ragan post, helps to show just how powerful LinkedIn can be for business. Consider the following statistics revealed by the infographic:
- LinkedIn has a total of 280 million users worldwide, including 84 million in the U.S. (and 36 million millennials). That’s about one-fourth of the total U.S. population.
- Forty percent of those users visit daily and 38 percent from mobile devices.
- Each user joins seven LinkedIn groups on average, while 200 group conversations take place each minute.
- The site includes 3 million business pages and features 1.2 million products and services. Where’s yours?
With stats like these, you’ll likely want to reconsider if you don’t see LinkedIn as having true business value. Instead, think of the platform as a gigantic pool of potential customers and industry connections. Building a company page and engaging networks with compelling content and company news can go a long way in terms of disseminating brand messages, driving traffic to a company’s site and promoting products and services. Journalists also turn to LinkedIn to monitor news and research stories, making it a missed opportunity to not maintain a visible business page.
If in need of some tips on how to best use LinkedIn for your business, check out our blog post: “Best Practices for Company Pages on LinkedIn.” Be sure to also check out the full infographic below for more interesting stats:
Source: DegreeQuery.com.