While 2014 may already be in full swing, there’s still much that can be learned from 2013. I came across an infographic from SpareFoot which summarizes some truly interesting social media statistics from the past year. As you formulate your social media strategies for 2014, consider the following:
- In 2013, 30 percent of traffic from social media was from SlideShare.net.
Takeaway for 2014: If SlideShare.net isn’t already part of your social media mix, consider adding it. Content on SlideShare isn’t limited to just slide presentations. Many companies publish whitepapers, documents and infographics much like this.
- In 2013, Google+ added 25,000 new users every day.
Takeaway for 2014: While Google+ has yet to hit the same number of members as Facebook, there’s no doubt that it is a formidable social media network. Even if your current social media plans don’t include Google+, it would not hurt to claim a custom URL for your organization now.
- In 2013, a branded Vine video was four times more likely to be seen than a regular branded video.
Takeaway for 2014: Diversify your video assets and distribution channels with micro-videos like Vine (up to six seconds) or Instagram Video (3–15 seconds) along with longer-form videos. While YouTube isn’t going away anytime soon, Vine was ranked as the fastest growing app of 2013 with a growth rate of 403 percent.
You can find more fascinating social media statistics in the infographic below.
How has your social media strategy changed from 2013 to 2014?
Courtesy of Sparefoot (Sparefoot.com).