Insights for Leaders Navigating
Visibility, Credibility, and Growth.

From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.

2020 Election Tracking: Where to Turn on One of Our Country’s Most Historic Presidential Election Nights

Today we’re witnessing what is undoubtedly one of our country’s most watched presidential elections. The culmination of the current president’s first term and surrounding global health, societal, economic and political events have surged a massive response from both parties about the severity of this election and its result.

A week ago, more than 70 million people had already cast their votes, according to USA Today. This number is more than half of the total votes counted in the 2016 presidential election. With impressive early participation, especially during the global pandemic, experts are predicting historic turnout rates for this election cycle. Some estimates project nearly 150 million individuals voting, which is more than 62 percent of eligible voters.

Part of the increase in voter turnout has been thanks to many nonprofit organizations that have rallied partners and boosted efforts to demonstrate the significance of this election and the importance of voting. These organizations include ACLU, When We All Vote, League of Women Voters, Rock the Vote, Vote Save America and HeadCount.

A recent article in Mashable provided a solid overview of the work these groups have been doing to help encourage voter participation. These groups have harnessed the power of social media, Zoom, text banking and other modern communication tools to encourage individuals to check their voter registration status, make a voting plan and, ultimately, vote. Many big brands, global companies and celebrities also partnered with nonprofits organizations or launched their own campaigns to encourage voting.

With eyes turned toward poll tracking and social media for election updates, we thought it would be helpful to round up a few election tracking resources in one location. Below are several news sites and organizations that have set up dedicated columns and tracking services to stay informed.

2020 Election Tracking


Remember, selfcare and mental health are also critical, so if you need to turn away from the news tonight, that’s OK too. 

We recognize the significance of this election and exercising our right to vote. As such, we’ve also encouraged our clients to remember the media’s focus will overwhelmingly be on the election and pending results.

Amplifying Company Anniversaries: Examples From the Past 15 Years

Company anniversaries are exciting milestones, which we help our clients celebrate through a variety of activities, including media relations, social media engagement, blog development, event promotion, the introduction of new programs, and internal communications.

Below are some examples of activities we have executed on behalf of our clients to support various anniversaries. These examples range from companies celebrating two years in business to those celebrating 100-year milestones. I’ve also shared a couple of examples of what we have done to celebrate our own firm’s anniversaries over the years.

Regardless of the number of years an organization is celebrating, there are a variety of ways to mark the anniversary. Some companies host parties, receptions, events or contests, others leverage social media, videos, infographics and/or updated logos to drive awareness. The specific theme and activities depend on the objectives and resources available.

Tideworks: 20-Year Anniversary
Tideworks celebrated its 20-year anniversary in 2019. The culmination of the celebration was at its customer conference in September. Leading up to that event, we partnered with the Tideworks team to promote a video they developed, “We are Tideworks.” We provided YouTube description recommendations, as well as social media content (LinkedIn, Twitter, etc.). We secured a two-page article with one of the company’s target industry publications, Container Management, “Old head on young shoulders,” which focused on the company anniversary and milestones.

Delta-Q: 20-Year Anniversary
Delta-Q opted to focus the majority of its anniversary activities on celebrating internally with its employees. In addition, the team hosted a cocktail hour at one of the industry’s largest trade shows where they invited long-term partners. We invited key media to the event and company booth, which resulted in in-person interviews and coverage with industry media such as EE Power, “Delta-Q Turns 20 and Will Celebrate with New Mid-Power Chargers at The Battery Show.” We also drove coverage throughout the year related to ongoing company and product news leveraging the anniversary as a supporting proof point: 2019 at a Glance: Delta-Q Technologies.

Darigold: 100-Year Anniversary
As Darigold prepared to celebrate its 100-year anniversary, we developed a communication plan to complement the activities that the broader marketing team was organizing to celebrate the anniversary with its farmer members. The focus of Darigold’s celebration was primarily for those members, offering a large party at its annual meeting. As part of our media relations efforts, we secured a cover article in the Seattle Times, “Darigold aims to sell more than half of its dairy output abroad despite trade spat,” in addition to industry coverage.

Villa Academy: 100-Year Anniversary
In 2003 we were asked to drive coverage of Villa Academy’s 100-year anniversary. This activity led to a cover story with the Puget Sound Business Journal, coverage with the Seattle PI and other local and industry publications. There was also a reception to celebrate this milestone.

The Triple Door: Second-Year Anniversary
As part of its second-year anniversary, we proposed, and The Triple Door created, a charitable program called “The Young Artist Fund” to benefit the Garfield and Roosevelt high-school band programs. This was a significant proof point demonstrating The Triple Door’s long-term commitment to the community. The charitable program added a valuable news element to its anniversary, offering timeliness (the launch of the charity), proximity and human interest. We developed a communications plan and secured significant local coverage around the anniversary, the charity and The Triple Door (and Wild Ginger’s) commitment to helping local band programs.

Communiqué PR’s Anniversaries
In addition to the activities we executed on behalf of our clients’ anniversaries, we have celebrated our own firm’s anniversaries over the years.

For our fifth anniversary, we combined the celebration with the launch of our book, Strategic Public Relations: 10 Principles to Harness the Power of PR.

For our sixth anniversary, we executed a contest via social media, with winners receiving a copy of our book. This led to significant engagement – including establishing key relationships that have spanned the years since.

More recently we celebrated our 15-year anniversary in 2019 with a party to gather our clients, employees, partners as well as friends and family.

 

Celebrating milestones can offer a valuable way to connect and engage with employees, partners and customers. Consider your organization’s objectives when planning ways to acknowledge and celebrate an anniversary. In what ways have you or your organization celebrated significant milestones?

 

Reflecting on My First Year in Public Relations

Last month I received a beautiful flower bouquet and note from Communiqué PR celebrating my first year at the company. It’s been an amazing journey this past year, jam-packed with different experiences and projects that have helped shape me into the public relations professional I am today.

In college, I had taken one public relations class before I joined the company, giving me a general sense of the industry but not nearly enough hands-on experience to know what I was getting myself into. To my great surprise and comfort, my boss, Christie, welcomed me in and showed me the depths of public relations. She taught me foundational skills as I started my career and continues to be my role model at work. Fast forward to a year later – I’ve learned a lot in my career and want to share with you some of the most important takeaways.

Be an enthusiastic team player
Public relations is not a solo game and working closely with colleagues is vital to successfully deliver quality work to clients. I’ve learned that it’s beneficial to always offer help on projects and be proactive with how you can contribute. Showing enthusiasm and positivity toward my team has helped me take on some challenging yet rewarding work that would not have landed in my lap unless I asked. It’s also given me the confidence to know that when I get overwhelmed with work, my coworkers will have my back like I have theirs.

Invest in time management skills
While time management isn’t offered as a course at university, I believe it’s a must for every public relations professional to learn and effectively apply daily. Having the ability to prepare, plan and execute day-to-day activities is essential to ensuring we are maximizing our time and offering clients superior service and work. To-do lists have been my saving grace and helped me keep track of assignments. Not only are to-do lists beneficial for keeping track of tasks, but it also helps understand the big picture, which has allowed me to begin to predict and address client or media inquiries before they arise.

No two days will be alike
Public relations is a fast-paced industry and we wear a lot of hats for clients. Because of this, work often takes on many different shapes – and I love it! Whether it’s writing, event planning, media relations or social media, there are many moving parts that keep our daily work interesting and exciting. While no two days will be alike, I’ve discovered there is a commonality among us as professionals, always looking for new and innovative ideas to uniquely tell our clients’ stories. 

These are just some of the many lessons I’ve learned in my first year at Communiqué PR, and of course I still have a lot to discover. I truly believe that the key to my success is being part of a team that is strong, supportive and celebrates the many wins achieved over the past year. I can’t wait to learn more from my team as I continue to eagerly grow as a public relations professional.

The Basic Tenets of Diplomatic Communication

The words we speak and how we deliver them can greatly influence how others perceive our message. It’s important to carefully consider our words to ensure that the messages we want to convey come across as clearly as possible. In life, both professional and personal, we communicate with a variety of people from a variety of backgrounds, with different views and communication styles. We also communicate in a variety of settings – including ones that are stressful or tense. Navigating challenging conversations becomes much easier when we learn basic tenants of diplomatic communication.

 

What is Diplomatic Communication?

A diplomatic communicator is someone who can get their message across and convince people to change without damaging the relationship. Diplomatic communicators use reason, kindness and compassion, and they show respect for other people.

Diplomatic communication (or tact) is about being honest, but not brutally honest. Tact and diplomacy are skills centered around an understanding of other people and being sensitive to their opinions, beliefs, ideas and feelings. Tactful communicators can sense what another person is feeling or thinking and respond in such a way as to avoid bad feelings or awkwardness, while at the same time asserting or reflecting their own ideas and feelings back in a delicate and well-meaning fashion.

All people and all communication situations are unique. Developing effective tact and diplomacy skills requires practice and good judgment. Outlined below are a few basic tenants of diplomatic communication to help you develop or strengthen your skills.

 

Learn to Modify Your Communication Style

Different people communicate differently. I’ve found that many people make the mistake of thinking that their own behavioral communication style is the best (or only) way to communicate effectively. To communicate with tact, we must ditch that belief.

Rather than making value statements about someone else’s communication style, we should learn how to accommodate it. For example, if you are providing information to a “dominant” or “aggressive” communicator, it’s important to get right down to business and stay on topic. Likewise, if you’re providing information to a “conscientious” or “passive” communicator, you might approach them more casually and give them time to think through the information before requesting a response.

Paying attention to the communication styles of those around us and modifying our behavior accordingly will ultimately help us achieve better results.

 

Choose Your Words Carefully

Like I mentioned previously, our choice of words can influence how others perceive our message.

Avoid starting sentences with the word “you,” because it inherently sounds like an accusation and puts people on the defensive. Rather than saying, “You need to use more research in your presentation,” consider saying, “Next time, I think your presentation would be stronger if you included more research.” Indirect communication might feel counterintuitive and like we’re skirting around an issue, but it helps protect the other person from feeling like they’re being criticized or demeaned.

Another good way to avoid the other person feeling defensive is by using “I” statements. “I” statements demonstrate ownership of our feelings instead of placing blame. In practice, this might sound like, “I see what you mean, but I had trouble understanding your message when I read it the first time.”

Diplomatic communicators think, re-think and then think some more about the words they choose to communicate their ideas.

 

Slow Down & Speak Concisely

One of my favorite character tropes in movies and TV is the person that keeps rambling when they’re nervous or under pressure (perhaps it’s because I relate to the tendency). It’s tempting to keep talking when we feel uncomfortable or when we feel passionate about the topic. However, this increases the chance that we’ll say too much or say something we’ll regret.

A best practice is to take a deep breath. With a clear head, it’s easier to be honest and assertive and only say what we need to.

 

Listen to Understand

Too often when we communicate, we are thinking of our response or our agenda. However, this rarely contributes to a fruitful discussion. A tactful and diplomatic communicator is one who exhibits all the traits of an active listener. An active listener uses verbal and nonverbal cues to signal to the speaker that they are paying attention.

For example, an active listener will make eye contact, sit up straight or lean toward the speaker, mirror the speaker’s facial expressions and avoid distractions. An active listener will also ask clarifying questions, summarize what the speaker said and/or pepper in interjects like “mhm.” Each of these practices shows the person you’re talking with that your only agenda is understanding what they’re trying to say, rather than trying to push your own views. Listening shows the other person that they can trust you.

Diplomatic communicators also fight the urge to interrupt and they consciously choose if, when and how to disagree.

 

Consider Nonverbals

What we actually say when we communicate begins long before we open our mouths and continues after we’ve finished speaking. Our faces are extremely expressive, and we can communicate countless emotions without saying a word. Our faces – both voluntarily and involuntarily – convey emotion and some of it is hard to hide.

Involuntary messaging often becomes an obstacle to our intended message and can even at times be in conflict with our spoken word. Relaxing our faces can make a big difference in our conversations. We might think we’re conveying an open mind, when really our eyebrows are furrowed, or our lips are pursed. We might even have our arms crossed!

Being a diplomatic communicator means you can appear relaxed even when you may not be. For those of us that have expressive faces, we’ll need to practice maintaining eye contact with a neutral but pleasant facial expression (i.e., eyebrows slightly raised, and lips parted). Remember to relax any parts of the body that can become tense during difficult discussions.

 

Becoming a diplomatic communicator will not happen overnight but consistent practice will pay off in the long run. I recommend choosing one of these basic tenants and mastering it before moving on to the next. And remember, one non-tactful conversation will not ruin the progress you’ve made.

After each conversation, ask yourself:

  • How could I have modified my communication style to better meet the needs of the other person?
  • What word choices might have conveyed my message more clearly?
  • Did I take my time to respond or was I rushed and talking too much?
  • Did I show the other person that I was listening to understand them?
  • What did my face say?

Virtual Collaboration: Tips for Working Together Alone

To operate successfully most businesses depend on people working together in a collaborative manner to achieve key goals. Often this means leaders want their teams to deliver high-quality products or services in the most effective and efficient manner possible, with the proper use of resources. And, of course, they want them to deliver work on time.

So in a world in which many of us are still working from remote locations, how can we virtually collaborate more effectively?

Fortunately, this is still possible and there are some easy ways to make it more effective for you and your team. Here are a few of my tips:

Consider a regular touch-base virtual meeting
Schedule a short 15-minute or 30-minute reoccurring meeting at the beginning or end of each day. Use this time as an opportunity for people to share brief updates on the projects they’re managing. This can also be a time for colleagues to ask for help if they’re stuck.

Since the pandemic, our team has gathered virtually each business day from 9:30 to 10 a.m. Those who can make it, join. They, of course, can skip it if they have a conflict or other deadlines. But having the time to catch up has been beneficial and helpful in place of the informal chats that we used to have when we were in the office. These meetings also provide us with an opportunity to review our progress to our overarching goals, providing everyone with a line of sight into how we’re doing.

Work Together Alone
With Microsoft Teams, I recently was able to successfully work side-by-side virtually with one of my colleagues to provide her with copy edits and collaborate in real-time on the associated graphics. Working virtually together was not only fun, but it allowed us to discuss the changes, share feedback and generate new ideas much more efficiently than if we’d been working in isolation and emailing changes back and forth. If you haven’t tried it, I encourage you to give it a go. With screen sharing features widely available in many software solutions, it can be a powerful way to boost productivity.

Leverage Video for Asynchronous Communication
Video can be a fast and efficient way to communicate with team members. With solutions such as Panopto Express, all you have to do is open a browser and you can easily record a presentation – no plug-ins or installs required. Sharing your video is easy, too. Recordings can be published to YouTube, Google Classroom or Panopto itself. This is a wonderful way to share information or provide trainings in an asynchronous manner. We record nearly every meeting we have. This way if a colleague can’t attend and we need their help, we can forward them the video and they can watch it at their convenience, enhancing our collaboration.

During these challenging times, it’s more important than ever to leverage team members’ strengths. Business leaders should continue to look for ways to encourage and establish virtual collaboration habits within the workplace. I hope these tips will help get you started.

Productivity Hack: Celebrate the Small Victories

Admittedly, when determining the topic I wanted to write about for this blog post, I really struggled to identify one that inspired me and sparked my interest. After reading a variety of publications, searching recent news, and reflecting on recent experiences and campaigns across multiple days, I was still drawing a blank. Given that I’d spent what felt like ages trying to come up with a blog topic, I was being critical of my time spent and starting to get frustrated.

Then I came across this article in the New York Times: The Power of Low-Stakes Productivity. The article shares how most individuals have warped senses of productivity and how our perceptions of productivity and the amount we are expected to accomplish has been altered by the COVID-19 pandemic.

We see our friends and families mastering the art of sourdough, reading stacks of books, completing home projects or learning a new skill, and may begin to wonder why we haven’t accomplished more with our abundance of free time. Instead of criticizing our lack of productivity or implementing self-care rituals to cope (though, I’m certainly not against those), shift your focus to small wins. Believe it or not, it will encourage productivity.

This advice reminded me of something my friend often reminds me of, originally said by Desmond Tutu, “There is only one way to eat an elephant: a bite at a time.”

This isn’t novel advice, but it is impactful. With any large project or lofty goal, it’s important to break it down into actionable and achievable steps. But what we’re often missing is the celebration of the completion of these steps.

Teresa Amabile, a professor of business administration at Harvard Business School and author of The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, recommends celebrating small wins daily. Professor Amabile noted the research she and her co-author, Steven Kramer, conducted inside companies revealed “that the best way to motivate people, day in and day out, is by facilitating progress — even small wins.”

Celebrating small wins creates forward momentum. When you take the time to celebrate an accomplishment, even a small one, it encourages you to complete another, and another, ultimately leading you to accomplish a much larger goal.

Another reason to honor small victories, according to Professor Amabile, is that “it helps us to work through difficulties and find weak areas that we need to work on.” Acknowledging small wins, such as addressing a handful of emails or making progress on a blog post, can help you maintain positivity even on days you’re ready to criticize how little you got done. 

As you prepare to celebrate your own small wins consider the following:

  • Keep a “done list” to track how much you’ve completed.
  • Don’t look too hard for accomplishments; it can be as simple as reading a few pages of a book you’ve been meaning to read, but remember, if you can’t find any wins in a day, you’re probably not going small enough.
  • Apply this approach beyond your professional life.

As we all work through these uncertain times and look for ways to adjust to the new normal, it’s important to test out new methods to encourage productivity, not only for ourselves, but across our teams. In our very deadline-driven and fast-paced industry, we often look right past our daily accomplishments. Stop and appreciate the small wins for more positivity and productivity.