Insights for Leaders Navigating
Visibility, Credibility, and Growth.
From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.
Jennifer Gehrt will be speaking at the Puget Sound American Marketing Association luncheon on September 9, 2009. Jennifer will be speaking about how marketing professionals can leverage the power of Twitter with her presentation entitled, “Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today.”
If you’re interested in learning more about how to leverage Twitter to achieve your business and communication objectives, we hope you’ll register to attend this event.
By attending the event, you will:
Learn about current trends in social media and how you can integrate Twitter with your marketing plans to achieve your most pressing business objectives.
Gain social media best practices from Seattle’s leading practitioner and advisor of integrated social media.
Walk away with ready-to-execute tactics to promote your company’s product/service on Twitter and other social media platforms.
Visit http://www.psama.org/events/event_detail.aspx?id=74 to register today.
As many of you know, our book Strategic Public Relations: 10 Principles to Harness the Power of PR was featured in the August issue of Costco Connection, a lifestyle magazine for Costco members.
We are delighted about this review as the magazine reaches more than seven million households and businesses. As a result of this feature, we have seen an increase in book sales and hits to our Web site. We have also received several e-mails from people around the country mentioning they had seen the feature on our book and were interested in learning more about Communiqué PR.
This is a great example of how PR can drive sales for an organization. If you’re interested in how this placement came about, please e-mail me at colleen@communiquepr.com and I will fill you in on the details.
Each year, Communiqué PR hosts a visit from Professor Fearn-Banks’ Communication 444 Public Relations and Society class. It is a very fun time for us as we get to talk to the next generation of PR professionals about the work we do.
This year, six students visited our boutique PR firm. We focused our discussion on the history of the firm, the difference between a large firm and a boutique agency, and provided them with tips on how to find their first internship and job in public relations.
We applaud professor Fearn-Banks for incorporating office visits into her curriculum as we believe they’re really helpful to students as they work to gain insight into what they should expect should they decide to pursue a career in public relations.
We also are big fans of Kathleen Fearn-Banks’ book on crisis communications. Crisis Communications: A Casebook Approach is a good read for the PR professional wishing to stay current on best practices in this area.
In July 2009, Communiqué PR began working with Aveso Displays, a developer of printed electronic displays for the credit and security card industry. The company’s solution can be used for One Time Password (OTP) technology. For those of you who are not familiar with OTP technology, it is often used by large enterprise companies or financial institutions to prevent fraud.
When I was working for AOL about ten years ago, the company gave us all security fobs (tokens) which issued a new digital password every sixty seconds. We wore these tokens on lanyards around our neck and when we needed to log into the corporate network, we were required to enter in the numbers so we could gain access.
OTP has proven to be a very effective solution, but Aveso Displays is making it even better. The company has figured out a way to put these electronic displays on laminated cards; so instead of wearing a lanyard, employees will get an OTP card which will fit in their wallets.
Communiqué PR is charted with driving awareness of Aveso Displays’ technology with credit card manufacturers, financial institutions, security platform providers and industry analysts. It is an exciting assignment and we look forward to keeping you in the loop on our progress.
We thought you’d be interested in our recent results for OnRequest Images, the leading provider of powerful, custom photography services for the Global 2000. In the past several months, we have placed and written the following byline articles on behalf of CEO Carla Stratfold. These articles can be a fabulous way to establish thought leadership.
1. Atlanta Journal Constitution – “Good images create a great image: Photos gain key role in branding”
2. Atlanta Journal Constitution – “Creativity is critical today to outsmart the competition”
3. Entrepreneur Magazine – “Beware the Mobile Rogue”
4. Media Post’s Marketing Daily – “Establishing an Iconic Brand”
5. AMA Marketing News Blog – “Getting the Most for Your Photo Bucks”
6. AMA Marketing News Blog – “Creating Brands that Stand the Test of Time”
7. AMA Marketing News Blog – “Fundamentals of Brand Resonance”
8. The Advertiser – “Image is Everything”
If you’re interested in learning more about byline article placement, please feel free to call us. We’d love to provide you with counsel or assistance as you pursue the right results for your company.
Pizza lovers rejoice – Pizza Hut recently launched a new iPhone application that will let you order your Friday night takeout directly from your phone. The free application, which launched in mid-July, has already received more than 100,000 downloads on the iPhone and iPod Touch.
Pizza Hut, with more than 13,000 outlets in nearly 100 countries worldwide, has found a way to use mobile technology to make ordering pizza easier for its customers. According to Advertising Age, Pizza Hut’s application is the first of its kind in the pizza category.
The new application has earned positive feedback from Web sites including Mobilewhack.com, TechCrunch.com and ReadWriteWeb.com. TechCrunch.com’s review said, “It includes a so-called ëvirtual fridge’ where you’ll find coupons to add to your order and a free game called ëPizza Hut Racer’ that you can play while you kill time waiting for your food to arrive.”
Pizza Hut not only was the first in its category to provide a mobile application, but the company also allows customers to place orders online and through text messaging. They even have a Facebook profile where fans can place orders and hear about the latest pizza updates.
While the Pizza Hut application is currently free, this example illustrates how businesses can leverage mobile applications and social media sites like Facebook to increase revenue and streamline processes for customers. The mobile application market is hot right now and branded mobile applications offer a new way for organizations and groups to directly engage with customers and other key audiences. We anticipate seeing a tidal wave of these types of applications in the coming year; and with the anticipated arrival of Windows Marketplace for Mobile, the mobile app space should continue to be an interesting one.