Companies growing through acquisition or diversification often face a nuanced communications challenge: clearly communicating the relationship between brands. Getting this positioning right is crucial. It avoids confusion, protects reputations and tells a clear, compelling brand story. Our team recently guided a client through this challenge. The work centered on defining the right external language to describe a related brand also [...]
In PR, reactive messaging is no longer an option—it’s a necessity. This strategy encompasses the development of a response to inbound media inquiries or other requests for comments following a major event. As the name suggests, most organizations develop this response reactively. But the best reactive messaging isn’t created in the moment. It’s prepared in advance. Let’s break down why [...]