Strategic Public Relations book

Developing a PR or Communication Program? Tips for Securing Stakeholder Buy-in

Whether it’s an strategic PR plan, an important customer announcement or a new message to reach your audiences, obtaining buy-in from key stakeholders  ensures that everyone understands and supports the recommended approach. Securing consensus also provides the opportunity to obtain additional ideas and perspectives, and to understand objections that may not have been apparent to […]


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Content – A Sometimes Overlooked Business Asset

What do you think of when you think of business assets? Many of us are likely to cite the more tangible things a business owns: computers, desks, equipment, even factories. Some people may see staff or employees or the company’s brand and reputation as assets. But what about the content that a company creates? This, […]


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7 Ways Your Pop-Up Shop Can Make an Impact with Consumers

Pop-ups have surged in popularity in recent years, and it’s easy to understand why. With retail space at a premium and online retailers looking for a brick-and-mortar presence, pop-up shops have become a tried and tested business strategy. It’s no secret that pop-up shops can help fuel consumer engagement. Below are seven ways brands can leverage pop-up […]


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Shifting Marketing Landscape Reinforces the Power of PR; It’s No Longer Public Relations … It’s Public Relationships

In our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, we wrote about the shifting marketing landscape. At the time, close to 10 years ago, we argued that PR was more strategic than ever due to reputation, fragmentation, and saturation. Since that time, these trends have continued to expand at an […]


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Ethics in Communications

At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]


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