Strategic Public Relations book

7 Ways Your Pop-Up Shop Can Make an Impact with Consumers

Pop-ups have surged in popularity in recent years, and it’s easy to understand why. With retail space at a premium and online retailers looking for a brick-and-mortar presence, pop-up shops have become a tried and tested business strategy. It’s no secret that pop-up shops can help fuel consumer engagement. Below are seven ways brands can leverage pop-up […]


Shifting Marketing Landscape Reinforces the Power of PR; It’s No Longer Public Relations … It’s Public Relationships

In our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, we wrote about the shifting marketing landscape. At the time, close to 10 years ago, we argued that PR was more strategic than ever due to reputation, fragmentation, and saturation. Since that time, these trends have continued to expand at an […]


Ethics in Communications

At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]


Introducing Salted Caramel Milk! Darigold Adds New Flavor to Old-Fashioned Milk Line

Last week, Darigold released its new Salted Caramel Milk, a decadent beverage made with farm-fresh whole milk, utilizing the highest-quality ingredients. The delicious new flavor joins an already impressive line-up of vanilla, chocolate and strawberry flavored milk. Communiqué PR was tasked with assisting in the announcement of this new product and knew that in order […]


Your Virtual PR Bookshelf

Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results. […]

Communication Strategies that Move Product. Sell Services. Grow Brands.

We are experts at harnessing PR to achieve business results. We are quick-study strategists who know how to get the job done. Learn more »


We are big believers in the power of strategic public relations to meet business goals. You could even say we wrote the book on it. Check it out »