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A New Era For Brands And Political Issues

It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are [...]


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Communiqué PR and Kortext Partner to Teach Principles of Public Relations to Students Worldwide

Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa. Through this agreement professors can now easily access “Strategic [...]


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Infographic: The Future of PR

The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating [...]


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Visual Storytelling to Restore the Fading Attention Span

It’s no question that creative storytelling is top of mind for PR professionals. The objective of nearly every press release, pitch, webinar and case study is telling a compelling story that will not only entice a journalist, but will help the company communicate and strengthen the relationships with their target audiences. With that being said, [...]


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