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Channeling My Inner Wonder Woman: The Power Behind “Power Posing” and Body Language

Recently I had the opportunity to present to a group of undergraduate marketing students at the University of Washington. When the idea was first brought to me, I was thrilled and couldn’t wait to get in front of the class. However, as the event got closer, I felt self-doubt start to creep in and anxiety [...]


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When it comes to PR strategy, don’t forget about your defense

Offense sells tickets, but defense wins championships – at least, according to a now proverbial expression backed by the likes of ESPN. I must admit my knowledge of/interest in sports is about that of a grumpy cat’s, but I can still appreciate the value of this message and how it applies to other professions. IT [...]


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5 Biggest Surprises of Business Wire’s Media Blueprint 2016 Media Survey Results

Ever wonder what the best day of the week is to pitch media or if you’re pitching at the best time of day? Whether you’re just starting out in PR or you’re a seasoned professional, chances are you’ve found yourself asking the same questions and wishing for a bit more insight. Fortunately for us, Business [...]


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A Place for Mom and VeteranAid.org Helping Vets Understand Proposed Pension Changes

Veterans Day honors and thanks all the military personnel who have risked their lives in the service of protecting the United States. The day is marked by parades and community events throughout the country, and many places fly the flag at half-staff in remembrance and support of those who lost their lives on behalf of [...]


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Measuring Results—How Do We Quantify PR Results?

Whether we’re kicking off an engagement with a new client or executing an announcement for an existing client, the first step is setting expectations and establishing what success look likes for our client. Depending on the company’s business objectives, an article in a top-tier business publication or a series of bylines placed in an industry [...]


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