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Measuring the Value of Social Media

07.30.2010 | Melissa Liton

We often get asked by our clients, “how can you measure the value and success of social media?” There are many tools that can track social conversations, capture data around [...]

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Six Social Media Tips

07.28.2010 | Jennifer Gehrt

Last week I had the opportunity to present at a conference held by Insight Venture Partners in New York City. In preparation for my discussion, I began thinking [...]

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Old Spice Drives Editorial Coverage with Social Media

07.23.2010 | Colleen Moffitt

Recently, we were asked whether activity via social media can drive media coverage. The answer is a resounding yes. While it is important to realize that not all social media [...]

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Eliminating Barriers to Get Your Indie Game Published

07.21.2010 | Colleen Moffitt

According to a recent article by Games Beat’s Dean Takahashi, the PC gaming business is estimated to hit $20 billion by 2015. Consumers looking for a quick escape or several [...]

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gdgt: A Social Platform for Gadget Lovers

07.19.2010 | Sylvia Park

Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block [...]

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