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A Picture Perfect PR Plan? A Look at Instagram’s Updated Logo and Its Communications Around the Change

Earlier this month Instagram traded its classic brown camera logo – an icon recognized worldwide—for an updated sunburst design. While users, design professionals, and others in the industry had their fair share of opinions and mixed reviews, Instagram made a bold, and needed, change, embracing the dynamic social media landscape and evolving its branding accordingly. [...]


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Can Introverts Thrive in Public Relations?

Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” introverts have become downright popular. What used to be stereotyped as the quintessential shy, socially awkward personality type, introverts have now become a force to be reckoned with, albeit in a quieter, less social [...]


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I Beg You to Differ: 4 Tips to Encourage Creative Tension in the Workplace

I have a confession – I’m not big on confrontation. I typically prefer to go with the flow and be seen as easygoing rather than disruptive. However, a segment Marketplace aired on its radio program last week got me thinking I may need to reconsider my agreeable ways, at least when I’m at work anyway. [...]


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Facebook Addresses Allegations of Suppressing Politically Conservative Content

The Situation Last week, technology blog Gizmodo published an article alleging that Facebook routinely suppressed conservative-leaning news stories from appearing in the social platform’s “Trending” section. The story initially set off a media firestorm as outlets such as The Guardian, The New York Times, Reuters, NPR and more raced to publish articles capitalizing on the [...]


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The Target Boycott: How Target is Successfully Dodging a PR Nightmare

With Target’s new gender-neutral policy that offers customers and employees the freedom to use the bathroom or fitting room that best aligns with their gender identity, comes an inevitable national debate over an already controversial social issue regarding equality. On April 19, 2016, Target issued a statement about its new policy and almost one month [...]


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