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How to Build a Successful Influencer Relations Program

As blogging and social media continue to grow while the traditional media landscape shrinks, the buzz about influencer relations has been getting progressively louder in the PR world. So what is influencer relations? Also referred to as influencer marketing, it is an approach that focuses on building relationships with opinion leaders who could become natural [...]


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#Brexit – Takeaways from the Social Media Wars

In what’s been deemed the “most expensive divorce in history,” British voters made the historic decision in June to leave the European Union. And like most political campaigns these days, it wouldn’t have been complete without the two sides duking it out on social media. Even the decision’s nickname, largely dubbed “Brexit” by the media, [...]


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The Perfect Press List

I often tell interns and PR newbies that the press list is the most important part of having a successful media outreach campaign. Of course, you also need to have an interesting story, concise pitch and relevant collateral information to land a story in a prioritized outlet, but if you are not sending the pitch [...]


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Public Relations Network Celebrates 10th Anniversary and Announces Expansion Plans

Two weeks ago, the Public Relations Network (PRN) celebrated its 10th anniversary at its semi-annual member meeting in Zurich. Communiqué PR is the exclusive partner of PRN in the United States, and I was fortunate to attend the bi-annual meeting and 10-year celebration along with 12 other PRN members representing boutique PR agencies from across [...]


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Keeping It Personal: What Companies and Brands Need to Know About Content

LinkedIn, and now Facebook, remind us that ultimately we are all influenced by individuals. Both of these platforms prioritize personal content over that of content from publishers, brands and companies. First LinkedIn launched its Pulse publishing capabilities that are available to individuals only (thus far not available to companies), and now Facebook has announced that [...]


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