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3 PR Lessons from Starbucks’ Public Bathroom Crisis

After two African American men were arrested in a Philadelphia Starbucks for asking to use the restroom without purchasing something, the nation wondered how the giant conglomerate would handle such a polarizing crisis. Not long after the video of the confrontation with police and hashtags to boycott the coffeeshop went viral, Starbucks rolled out an […]


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5 Ideas to Make your Pop-up Shop Instagrammable

Every brand wants customers to be their brand ambassadors on social media, and what better way to do this than creating an engaging pop-up activation that followers can visit and post about. Instagram is one of the most public channels that consumers use to discover and learn more about brands, as well as share branded […]


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Think you know what you’re good at? Think again

Recently, I stumbled across an article in The New York Times that I thought would be helpful to those of us with a commitment to continuous improvement. The article is titled, “How to Spot and Overcome Your Hidden Weaknesses,” and focuses on how challenging it is for people to truly assess their strengths and weaknesses […]


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Crossovers Between Internal and External Communications

Last week at our Communiqué PR brownbag, Melissa Cafiero, a past Communiqué employee and current senior communications manager at Projectline for Microsoft Windows NEXT, took time out of her week to share insight about her experience managing internal communications. As an experienced PR and corporate communications executive, Melissa is passionate about helping organizations uncover the […]


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The New Strategic Selling: Sales (and PR) tactics are only as good as the strategy that leads up to them

One of my professional goals for 2018 is to hone my business-development skills, and multiple people have recommended the book, “The New Strategic Selling,” by Robert B. Miller and Stephen E. Heiman, as an excellent foundation with which to begin. As I read the book in the weeks ahead, I’ll share some of my key […]


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