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The Social Media Element You Forgot to Include in Your Plan

As PR professionals, we are often asked to provide counsel or create strategies around social media platforms on behalf of our clients. We all know that social media is an excellent way to engage with target audiences, develop brand voice, establish thought leadership, and share useful content. However, one element has failed to be included [...]


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Delta-Q Supports Lithium Powertrain System Development with Lithium Charger Development Kit

From camping equipment to home and portable electronics to electric vehicles, lithium-ion batteries are becoming increasingly common and a preferred power source for consumer products. With their lightweight battery packs and high voltage capability, the rechargeable battery type is also becoming a common replacement for lead acid batteries which have been used historically to power [...]


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“Relax!” – Don’t do it

Anyone who has worked in PR is aware of just how stressful the job can be. In fact, the job of a PR executive had the honor of being named the sixth most stressful job in the U.S. in 2016, falling just below jobs that place you in immediate physical danger like being a military [...]


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Blurred Lines: Content Marketing and PR

As the lines between marketing and PR continue to blur, it’s no surprise that effective marketers are investing more and more in content marketing. In fact, according to a report issued by the Content Marketing Institute (CMI), the most effective B2B marketers allocate 42 percent of their budget (up from 37 percent in 2015) to [...]


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Leverage Your Personal Brand and Build Your Corporate Connection

A personal brand is the story people think of when they hear your name. What are you known and remembered for? If you’re a top executive and hope to be a thought leader in your industry, building a personal brand is imperative in this day and age, as surveys reveal declining trust of corporate brands. [...]


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