Verdiem, one of our Seattle-based clients, delivers IT energy efficiency solutions for mid-sized to enterprise customers across vertical industries. One of the reasons we love working with Verdiem is because they have compelling and timely stories to tell. For example, Verdiem’s Surveyor allows customers to lower their operating expenses, sometimes significantly, by reducing energy waste [...]
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Cool Use of Analyst Relations
We were pleased to learn recently that our client Nintex, a global leader in workflow solutions and project management was named to Gartner’s list of “Cool Vendors in Program and Portfolio Management, 2013.” The exclusive report, authored by analysts Robert A. Handler, Matt Light, Jim Duggan, Daniel B. Stang, Donna Fitzgerald, and Elise Olding, highlights [...]
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Why You Should Hire a PR Agency
I recently received my latest issue of The Strategist, a quarterly publication from the Public Relations Society of America. In it, I was pleased to see an article discussing the benefits of hiring an external PR agency over an internal PR staff. It’s a question we at Communiqué PR hear regularly: “Why should I hire [...]
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Flipboard: Best Practices for Building Your Brand Magazine
In this rapidly evolving age of information, the way in which media is consumed is constantly changing. Readers’ attention spans are limited and with only 24 hours in a day it makes sense to filter out relevant information from spam — finding the “signal” in the “noise.” Flipboard, an online, magazine-formatted social mobile app, does [...]
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Five Old-School Business Practices Worth Another Look
In this age of rapid technical and social innovation, where “new” is deemed as “best,” and the next big thing is always around the corner, norms in the workplace are evolving at a similarly rapid pace. While much of this innovation has led to improvements in the workplace, some of the ways in which things [...]
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