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Grit or Luck- Do you know the difference?

The NPR podcast Hidden Brain uses science and storytelling to answer curious people’s questions and better understand the world. With the tagline, “A conversation about life’s unseen patterns,” the program host and science correspondent, Shankar Vedantam, strives to deliver insights that his audience can apply to their day-to-day lives. In the recent episode, The Power [...]


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11 Quick Tips to Enhance Your PR Writing Skills

I have always enjoyed writing as an art. Words are fun to play with and the creative process excites me. Within the past year, however, I realized I need to upgrade the tools in my toolbox if I want to take my career to the next level. I am thrilled to say that Communiqué PR [...]


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The Role of PR in a Successful Exit

In light of Microsoft’s historic acquisition of LinkedIn and our client Apical’s acquisition by ARM, it’s opportune to consider the important role PR can play in helping companies achieve a successful exit, whether that’s an IPO or an acquisition. PR is a critical driver on the road to an exit for two reasons: 1) It [...]


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The Intersection of Content Marketing and Mobile: Reaching Audiences in 2016

Content marketing is king among brands in today’s connected world. According to the Content Marketing Institute, 72 percent of all business-to-business marketers focus on creating engaging content for potential customers, citing it as the top priority for internal content creators over the next year. By 2019, the content marketing industry is projected to reach $300 [...]


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Live Stream Video—A New Tool for PR Pros to Master?

This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a  growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high [...]


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