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New Year, New Company Messaging? Try Media Training

As we kick off 2017, it’s an opportune time to consider media training for your spokespersons. Consider the following. Since last year, have your messages changed or evolved? Have spokespersons had an opportunity to practice delivering those messages in a clear and consistent manner? Do you have new subject matter experts or executives who need [...]


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Collision Conference 2017

There are a daunting number of conferences held each year and determining which ones are worthwhile to attend can be overwhelming. Conference topics can range from broad, all-inclusive tech to consumer facing to niche conferences focusing on a specific product like smartphones. Some conferences are well known and long established, like SXSW or TechCrunch Disrupt, [...]


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4 Tips for Getting Clients to Buy-In on Your Ideas

As PR professionals, our success hinges on getting buy-in from clients on our ideas. Without clients’ approval to execute our strategies, we cannot drive results. But getting buy-in can be challenging, particularly if your idea is out-of-the-box. Kodak, for example, chose not to pursue digital cameras after the first one was developed in their lab [...]


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Lead Scoring 101 for PR Professionals

Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for [...]


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Social Media’s Role in News Reporting, Business Interactions and Our Personal Lives

It’s no question that social media has become second nature for individuals, especially young adults, across the country. Today, people depend on social media for personal interactions, business communications and as a resource for news and live updates happening around the world. In recent months social media as a credible news source has become a [...]


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