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The New Strategic Selling: Sales (and PR) tactics are only as good as the strategy that leads up to them

One of my professional goals for 2018 is to hone my business-development skills, and multiple people have recommended the book, “The New Strategic Selling,” by Robert B. Miller and Stephen E. Heiman, as an excellent foundation with which to begin. As I read the book in the weeks ahead, I’ll share some of my key […]


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Best Practices for Tracking News Coverage

One of the many tasks that public relations (PR) agencies perform on a regular basis is tracking editorial coverage. In most cases, we track coverage that is expected, such as a story based on a press release, or a by-lined article placement. On other occasions, we may be looking for unexpected coverage, for instance from […]


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The Evolution of Facebook’s Messaging

The last few months Facebook has been the center of the media’s attention. In case you haven’t sifted through the articles, the gist of the story is this: Cambridge Analytica, a political data firm hired by President Trump’s 2016 election campaign, gained access to private information from millions of Facebook users. The backlash has been […]


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Developing a PR or Communication Program? Tips for Securing Stakeholder Buy-in

Whether it’s an strategic PR plan, an important customer announcement or a new message to reach your audiences, obtaining buy-in from key stakeholders  ensures that everyone understands and supports the recommended approach. Securing consensus also provides the opportunity to obtain additional ideas and perspectives, and to understand objections that may not have been apparent to […]


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Spring Cleaning PR Pro Style

Ahh, spring ‒ flowers are blooming, birds are singing, allergies are emerging, and clutter is accumulating! I’m not just talking about the junk in your closet ‒ public relations “clutter” tends to build up throughout the year and can inhibit your ability to produce effective PR results. Give the same attention to your PR strategy […]


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