Recently, Seattle-based TechFlash, a major source of technology news, went through dramatic changes with the departure of Todd Bishop and John Cook, the outlet’s founders and first employees. As avid followers of the media, and fans of TechFlash, we were hungry to know the type of following TechFlash has had. The information we discovered, based on a 2010 online survey, is surprising.
TechFlash, which is owned by the Puget Sound Business Journal, has only been around since 2008, but has a loyal and large following of influential readers. According to the survey, TechFlash has more than 500,000 page views per month, of which 200,000 are unique. Whereas the weekly Puget Sound Business Journal has about 18,500 paid subscribers with a readership of 90,000.
So who is reading TechFlash? It turns out there is a mix of readers from sales, marketing, information technology and engineering. Business size also runs the gamut – 41 percent of the readers are small businesses, 41 percent are large businesses, and 18 percent are medium-size businesses with roughly 50 to 500 employees.
Here are a few other key survey statistics that we found useful:
- 17 percent of the readers make more than $200,000 a year and 65 percent make more than $100,000.
- 40 percent of the readers are from Washington.
- More than 50 percent of the readers are responsible for making final IT purchasing decisions or providing input into these decisions.
- 35 percent of readers are in the 34-44 age bracket.
Unearthing this kind of information about a specific publication can be tremendously important as you think about targeting a particular audience with your next story. It definitely helps ensure that you are achieving your desired result by reaching out to the right publication. We’ll be interested in updated statistics around TechFlash, given the recent changes.