The Fate of Free Papers
This economic downturn has hit the newspaper industry hard, and free papers have taken the biggest blow. In a June 7, 2009 New York Times article on the subject, Eric Pfanner describes the plight of the free newspaper. He writes, “They rely entirely on advertising, which is more volatile than revenue from newsstand sales and […]
A New Kind of Newsroom
Dedicated journalists across the nation are refusing to quit – even when they’ve been laid off. In a New York Times article, David Carr reports on a new journalism trend spurred by this economy: newsrooms owned and operated by journalists. These newsrooms have a few marked differences from those run by top daily newspapers. There […]
Facebook vs. MySpace
Recently I presented at the 2009 Communicators Conference in Portland, Ore. My discussion focused on the changing media landscape and its effect on communication. It was fun and interesting to talk about the changes I am seeing. With so much transition occurring in our industry, I think it pushes each and every one of us […]
The Words We Love to Overuse
A recent post in the New York Times “After Deadline” blog – an online section devoted to examining questions of grammar, usage and style – examined the words writers love to overuse. Since we’re increasingly called upon to create more written content on behalf of our clients, we find this blog helpful to improve our […]
The Recession and Advertising: Pursuing an Older Generation
It’s a sign of the times: As younger consumers lose discretionary income, advertisers are shifting their attention to an older generation. This shift has implications for print and broadcast as those media outlets which cater to an older generation are faring better in this economy. Older generations were previously ignored by advertisers because they were […]
Associated Press Reins in Content
The Associated Press (AP) announced on Monday, April 6 that it would crack down on Web sites and search engines that use the work of the news organization without first obtaining permission from them and agreeing to share profits. In an effort to “exercise some control” over the practice of reposting articles and gaining profit […]
Tecplot 360 Helps Scientists Better Understand Flow Separation
Tecplot, Inc., one of Communiqué PR’s newest clients, recently helped scientists from MIT shed light on a century-old mystery surrounding flow separation. After reading this study, I was intrigued to learn more about flow separation and how Tecplot’s solution helped scientists better understand this complex phenomenon. Flow separation occurs when the air traveling over a […]
Communiqué PR – the Best of 2008
As 2008 comes to an end, we want to reflect on the highlights for the firm and our clients from this past year. It’s been a fantastic year filled with several client successes as well as personal successes. Despite the recent economic downturn, we have much to be thankful for and celebrate. Throughout the year, […]
What’s Good for PR Can Be Good for the Planet
What’s Good for PR Can Be Good for the PlanetIn 2006, Sony Pictures Home Entertainment released a documentary film titled, “Who Killed the Electric Car?” The film examined the creation and demise of General Motors’ EVI electric car in the 1990s, blaming the auto and oil industries. In response, General Motors claimed a lack of […]
When the Going Gets Tough, the Tough Get Blogging
When facing difficult news such as layoffs, many companies used to draft meticulously scripted press releases – if they shared the news at all. But this strategy is fast becoming a recipe for disaster as employees turn to their blogs to voice frustrations and announce corporate layoffs. In a recent New York Times article, Claire […]