Today’s business leaders, marketing executives and PR practitioners are working to understand how to utilize the latest wave of social media tools in order to increase sales, drive awareness and build buzz. Jennifer Gehrt and Colleen Moffitt, founders of Communiqué PR illustrate how to effectively maximize the impact of tools and tactics through a strategic approach to integrated communications.
“Strategic Public Relations: 10 Principles to Harness the Power of PR” offers readers practical advice on how businesses can leverage PR and make sense of today’s media landscape.
Through real-world examples, case studies and contributions from a wide variety of experts, Gehrt and Moffitt demonstrate the 10 principles outlined in their book and show readers how to use public relations to accomplish an organization’s most important business objectives.
In a guest review for PR Week, Jeffrey Ory, vice president, Deveney Communication wrote, “Each of the guiding principles is presented in a straightforward way. ‘Strategic Public Relations’ is a simple, but important, read for anyone in PR at any level of their career. Gehrt and Moffitt have written a book that is important for those entering the field all the way through to those who have been in the industry for a number of years.”
“Strategic Public Relations” is now available in paperback and can be purchased through Amazon.com.
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