This fall, our client Darigold unveiled its line of naturally white cheddar cheeses, the company’s largest product launch in nearly a century. Using farmers’ fresh milk from local dairy farms and a milled-curd process, Darigold’s naturally white cheddar is exceptionally creamy and delicious.
Prior to the launch, our team had a chance to visit the Darigold plant in Sunnyside, WA to see where the magic happens and meet Darigold’s cheese master, Tom Rouleau. Each batch of Darigold’s naturally white cheddar is taste-tested to ensure it’s reached the right sharpness and flavor profile. The opportunity to taste-test the cheese alongside the cheese master gave us insight into what makes Darigold’s cheese special – the co-op’s rigorous commitment to quality and farm-fresh products, made in our backyard.
According to Rouleau, “Cheesemaking is a three-legged stool.” (The “legs” include the standardization of farm-fresh milk, the cheesemaking process itself and the slow, controlled fermentation of the cheese as it goes from curd to brick.) “You have to balance those three parts, and if those three aren’t all done right, the stool tips over.” This process – and the commitment to perfecting each batch—sets Darigold’s cheddar apart.
Naturally, people are excited about the debut of a delicious natural cheese. The cheese made headlines across Seattle, Portland and Spokane and was featured in popular Pacific Northwest parenting, lifestyle and food blogs. In case you missed it, here are a few highlights:
- The Puget Sound Business Journal (PSBJ) ran an article titled “Darigold seeks a wedge into market for natural cheese.” The PSBJ is the most widely read business periodical in the Seattle area and reaches an audience of more than 100,000 influential business decision makers weekly.
- One of Portland’s top morning shows, KPTV Fox 12 Good Day Oregon, aired a segment announcing the cheese launch.
- Spokane’s The Spokesman-Review covered the new cheese in its article, “Darigold gives Spokane first taste of new cheese.” The newspaper has a circulation of 295,622 readers.
- Our cheese has inspired the blogs Culinary Concoctions and Jojotastic to create original recipes and the blogs PDX Food Love and Country Cleaver have shared FRESH recipes with their readers.
- Prepared Foods let its 40,000 readers know Darigold’s white cheddar is available in its post, “Darigold Debuts All-White Cheddar.”
- Darigold’s cheese has also been featured in trade publications Cheese Market News, Dairy Foods Magazines, Daily Dose of Dairy, Perishable News, Prepared Foods and Refrigerated & Frozen Foods.
Additionally, we worked to amplify the cheese tasting events in the Seattle, Portland and Spokane markets, securing coverage in the following outlets:
- Downtown Spokane
- My Fox Spokane
- KHQ 6 Spokane
- Spokane 7
- The Pacific Northwest Inlander
- Downtown Spokane
- Visit Spokane
- KXLY Spokane
- Herald Net
- Peninsula Daily News
- Marysville Globe
- Courier Herald
- King 5
- Seattlepi.com
- The Issaquah Press
- Seattle’s Child
- Bellevue Reporter
- KIRO 7
- Ballard Greenlake News
- Travel Portland
- Willamette Week
- Good Day Oregon
- KATU Portland
- Portland Family
- NW Kids Magazine
- Metro Parents PDX
- King 5
- Eventful
- The Stranger
- Issaquah Press
- Herald Net
Darigold’s naturally white cheddar can be found at independent retailers such as QFC, Bales Marketplace, Haggen, Metropolitan Market and Rosauers Supermarkets throughout the Seattle, Portland and Spokane area with more stores on the way!