Last week, I had the opportunity to attend Macworld 2011 in San Francisco with one of our newest clients, the Omni Group. Given this was only the second year the conference was held without Apple, there was much speculation and discussion on whether the show would be as exciting and well attended as in years past with Apple’s presence. Well the verdict is in and I can safely say the show was a hit. Not only was the expo floor packed, but I heard from many exhibitors that they were running low on products they were selling, as well as marketing information, half way through the show.
The Omni Group, a leading developer of productivity apps built exclusively for the Mac OSX and iOS platforms, leverages Macworld each year to reconnect with their customers, foster relationships with industry influentials and showcase upcoming apps. We were tasked with securing briefings with media and analysts to showcase the 2011 product roadmap and discuss the impact of the new Mac App Store.
As a result of our outreach, we secured more than 18 briefings with influential technology reporters and Apple-focused media and analysts including ZDNet, PC World, Macworld, Ars Technica, Technologizer, InformationWeek, Mac User, Seattle Times, Gartner, Forrester and more. These meetings have already resulted in 23 pieces of coverage to date from outlets such as Mac Observer, AOL/TUAW and Macworld. In addition, the Omni Group’s booth was consistently packed with visitors anxious to learn more about the company’s apps and meet the creators behind the popular productivity apps.
Macworld 2011 reminded me how vibrant the Mac community is. In every corner of Moscone West there were conversations and buzz on everything from apps to new programs to iPad cases. Clearly Macworld has evolved but it hasn’t deterred a passionate community from coming together to celebrate innovation around Apple’s platforms.