News announcements made in conjunction with your company partners offers great leverage to tell not only their own story, but further develop yours. It’s a successful way to reach a broader audience base while also remaining top of mind with the press. These announcements can demonstrate growth for your company, for example, as well as speak to larger organization initiatives. If perhaps your organization is promoting “green IT” as an initiative, a partner announcement with a manufacturer of green data-center solutions would illustrate your organization’s commitment.
Partner announcements can go a long way toward building the overarching story of your company because, in true “story” mode, they involve outside characters (see the below blog post titled, “The Power of a Personal Story” for more details on telling a compelling story).
Communiqué PR recently worked with Big Fish Games, a leading developer, publisher and distributor of casual, family-friendly games, to promote a partner announcement with Glu Mobile, a leading global publisher of mobile games. The announcement broke news of the availability of Mystery Case Files: Agent X on mobile phones, but more importantly for Big Fish Games, the announcement illustrated the continued growth of the Mystery Case Files brand and Big Fish Games into other platforms.
The team worked closely with Glu Mobile to coordinate media relations outreach efforts. In addition to Glu Mobile’s efforts, Communiqué PR was able to garner results for the news which included a mention in the Washington Post online paper.
See below for a few examples of the resulting coverage.
If you are interested in learning how to best leverage partner announcements for maximum impact, please contact me at (206) 282-4923 ext. 115 or paulette@communiquepr.com.