iamota, a Mobile Application Service Provider (MASP) that helps agencies and brands of all sizes access, interact with and sell to mobile consumers, recently announced general availability of its first product, iamota impact.
iamota impact is a Web 2.0-style, on-demand mobile service that allows users to quickly and easily create and launch their own campaigns, while ensuring they reach the widest audience and create the most interactions with mobile consumers.
Communiqué is excited to be a part of this latest announcement from iamota. Similar to the adoption of the Internet in the ë90s, the mobile channel has quickly evolved to accommodate consumer demand. Enterprises are beginning to recognize the benefits and possibilities of this new channel, as they look for innovative ways to create and distribute content to mobile users.
Here’s what the media is saying about iamotaís latest news.
’It looks like the start of a pretty sweet service, said Blogger Kin Lane.
’Just over a month ago eMarketer reported the mobile marketing and advertising industry earned $2.7 billion in revenue in 2007, said Michael Essany, Mobile Marketing Watch.
He further noted, ’That figure is expected to double in 2008. By 2011 revenue is forecasted to reach $16.2 billion. The growing number of retailers participating in mobile marketing will likely continue to drive those figures to new heights.
’In my opinion, services like this[iamota impact], which are targeted toward retailers and small business owners, are extremely important for the growth of mobile marketing and advertising industry, as retail industry is one industry which can use mobile advertising and marketing very effectively to its advantage, said Blogger Krishnan, Cell Phone/Mobile Advertising.
To date, Communiqué has garnered 13 articles on behalf of iamota. Please see below for a list of the top seven.
InternetRetailer, ’New service helps retailers create mobile marketing campaigns, Bill Siwicki, February 28, 2008.
Kin Lane, ’White Label Social Networking for a Mobile Platform, Blogger Kin Lane, February 28, 2008.
FierceMobileContent, ’iamota intros do-it-yourself mobile services, Staff, February 29, 2008.
IP Communications (TMCnet), ’iamota Announces iamota impact, Anshu Shrivastava, February 29, 2008.
Mobile Marketing Watch, ’Iamota Launches ëImpact,í a Web 2.0-Style On-Demand Mobile Service, Michael Essany, March 1, 2008.
Cell Phone/Mobile Advertising, ’Iamota Impact – Mobile marketing service for retailers, Blogger Krishnan, March 3, 2008.
Tech Media Reports, ’iamota launches mobile services interface, Staff, March 4, 2008 (need subscription to view).
To view complete details surrounding this announcement, please visit www.iamota.com.