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Flowroute Announces Upgrades to its HyperNetwork Service + Tips for Product Relaunches

Despite the popularity and convenience of messaging solutions, voice calls are still important for organizations. Specifically, companies must be able to receive inbound calls from customers, stakeholders and employees to continue to grow and run their business. The ongoing increase of cybersecurity breaches and climate disasters pose a threat to network and internet connectivity. These threats have created a need for companies to have better call routing options.

Flowroute, a BCM One Company and a self-service SIP Trunking and SMS platform, offers a patented HyperNetwork service that creates backup, also known as redundant, call options. This service increases inbound call resiliency and redundancy for enterprises. Call redundancy is essential because it helps businesses ensure they can continue to communicate with their customers if one or more communication channels fail.

The HyperNetwork helps mitigate outage time. It detects upstream network problems and quickly reroutes calls. Because the HyperNetwork dynamically changes the routing of telephone numbers, calls arrive over a different path than the one originally assigned. 

Flowroute has offered the HyperNetwork for several years, but the company updated the capabilities of the HyperNetwork after BCM One acquired Flowroute’s assets in March 2022. Over the past year, BCM One and Flowroute have invested in new features to enhance the service.

Communiqué PR had the opportunity to partner with Flowroute and BCM One to announce the upgrades. The team supported messaging reviews, press material development, media training and other activities to help prepare for the announcement. We also secured an interview with a leading telecom analyst to discuss the HyperNetwork service upgrades and other company initiatives.   

Last week, Flowroute officially announced the launch of the new HyperNetwork with upgraded features. We distributed the news to target telecom, cloud, developer and channel communication reporters. Below is a snapshot of some of the articles secured from the media outreach around the announcement.

Below are a few tips for companies planning to announce product launches or upgrades. Taking the time to work through these details will help ensure a successful announcement.

  • Define and Review Messaging – It is important to clearly communicate the resources for the product relaunch or new services. Before you announce changes, it’s a best practice to align on updated messaging and product details to make sure spokespeople have the latest messages and can communicate the messages the customers need to know and understand.
  • Develop an Announcement Plan – After the company finalizes new or updated messaging, review the elements available for the announcement and create a plan. A solid plan first requires clear objectives, messages, proof points and target audiences. These elements and the desired timing of the announcement will inform the media strategy. For example, the company might offer the news to specific reporters or analysts early, develop and distribute a press release via a wire service or opt to forego media outreach. The strategy for sharing the news will depend on the objectives and significance of the announcement for the company, its customers and the industry.
  • Identify Target Reporters – Identifying target audiences is critical to developing an announcement plan, so much so that it warrants its own step. Solid messaging and a compelling story will only go so far if companies are not sharing those messages with the correct targets. Companies must invest time into identifying and building a robust press list. A significant portion of the success of an announcement distribution relies on the press list.

There are other essential elements and steps to take when making announcements; however, the steps above are three important tips that will help strengthen the process and results. Check out other Communiqué PR blogs for guidance on PR plans and tactics.