Digonex recently published a contributed article in TicketNews.com about the impact of dynamic pricing on the event ticketing industry. Jeff Eglen, vice president of strategy of Digonex, outlined the challenges the ticketing industry is facing today as the economic climate continues to impact ticket sales. Given this, he says the industry is forced to “re-evaluate alternative pricing structures that provide a fair-to-all solution for artists, promoters, primary ticket sellers, secondary ticket sellers and consumers.”
While the industry is facing many challenges, dynamic pricing, which refers to the practice of changing prices at regular intervals such as every few minutes, hours or days based on actual consumer demand, can help address many of these challenges.
To learn more about dynamic pricing read the article entitled, “Guest Commentary: Dynamic Pricing: A Fair-to-All Solution to Event Ticketing Prices.”
You can also learn more about Digonex by visiting www.digonex.com.