Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa.
Through this agreement professors can now easily access “Strategic Public Relations: 10 Principles to Harness the Power of PR” and utilize our book as a text for courses. This allows students to learn the value of managing corporate and personal reputations, as well as how to use public relations as a strategic component within their marketing mix. Using real-life examples, the book demonstrates that taking a strategic approach to communications does not have to be a difficult or expensive process.
“Strategic Public Relations” is already being used as a text in a number of universities in the U.S. both as a physical text and e-book. We are thrilled to make it easier for professors internationally to discover our book and for more students to learn how to effectively harness the power of PR!
Read the full press release here.