In the spring of 2021, our client Carbon Robotics, an agriculture robotics company, became a sensation when it revealed a “laser-shooting” robot to eliminate weeds. This innovative and organic approach to weeding would help farmers solve one of the most challenging, time consuming and costly parts of farming.
So, when the Carbon Robotics shared the company was planning to release a new implement with higher-performance capabilities, we knew it was going to make a big splash.
Given the new implement would be revealed less than a year after the first robot was announced, we knew there would be questions about the differentiating features as well as motivation behind the change. We worked closely with the team to develop messaging that would address anticipated questions and highlight the enhancements of this implement, including the increased laser density and improved performance. Additionally, we thought it was important to emphasize that this change stemmed from farmer input, demonstrating Carbon Robotics’ ability to adapt to customer feedback and its commitment to supporting its customers.
To ensure reporters had time to ask questions about the change and understand the new robot, we wanted to offer them an opportunity to talk to Paul Mikesell, the CEO and founder of Carbon Robotics, before the announcement published. We pitched a variety of business, technology and agriculture publications, radio shows, broadcast stations and podcasts. We conducted six interviews in advance of the announcement going live and addressed many inquiries via email.
The media was intrigued by the 2022 LaserWeeder and this led to a significant amount of coverage, with even more scheduled to publish in the coming weeks.
Congratulations to the Carbon Robotics team on the development of another innovative implement!
Carbon Robotics Coverage
- The AgEmerge Podcast, “077 AgEmerge Podcast: Carbon Robotics with Paul Mikesell,” 2/15/22
- Reason.org, “Laserweeding could eventually eliminate the need for many chemical herbicides,” 2/15/22
- Upstream Ag Insights, “Upstream Ag Insights – February 13th 2022,” 2/13/22
- Morning Ag Clips, “Carbon Robotics unveils new LaserWeeder,” 2/13/22
- KBFX (FOX), “Eyewitness News Mornings at 7 on KBFX,” 2/10/22
- The Robot Report, “Savioke Relay+ rides the elevator; World Ag Expo Robotics,” 2/10/22
- Agricultural Equipment Guide, “VIDEO: Carbon Robotics Autonomous Weeder Unveiled,” 2/10/22
- Farm Equipment, “Carbon Robotics Autonomous Weeder Unveiled & Sold Out,” 2/9/22
- Mechaman, “Gedragen laserwieder van Carbon Robotics,” 2/9/22
- StartUp Around, “Seattle VC says this startup is the ‘fastest growing company I’ve seen’ in 23 years of investing,” 2/9/22
- The Daily Advent, “Carbon Robotics Autonomous Weeder Unveiled & Sold Out,” 2/9/22
- Global Ag Network, “#TechTuesday with Carbon Robotics,” 2/8/22
- Bio Economica, “World Ag Expo: rage for the robot that fights weeds with lasers,” 2/8/22
- Rocking Robots, “LaserWeeder robot autonomously eradicates weeds,” 2/8/22
- KRKC Radio, “Paul Mikesell interview for World Ag Expo,“ 2/8/22
- The Mobile Robot Guide, “Carbon Robotics unveils new robotic LaserWeeder implement at World Ag Expo 2022,” 2/7/22
- AgriTech Tomorrow, “Carbon Robotics Unveils New LaserWeeder with 30 Lasers to Autonomously Eradicate Weeds,” 2/7/22
- The Packer, “Carbon Robotics unveils new LaserWeeder with 30 lasers to autonomously eradicate weeds,” 2/7/22
- GeekWire, “Seattle VC says this startup is the ‘fastest-growing company I’ve seen’ in 23 years of investing,” 2/7/22
- No-Till Farmer, “New Autonomous LaserWeeder Features More Lasers, 2 Acre-Per-Hour Weeding Capacity,” 2/7/22
- Capital Press, “LaserWeeder pioneers new technology for organic, regenerative agriculture,” 2/4/22
- Robotics and Automation News, “Carbon Robotics unveils new farm tech that kills weeds by zapping them with a laser,” 2/7/22
- The Mobile Robot Guide, “Carbon Robotics Laserweeder robotic implement,” 2/7/22
- Citizen Tribune, “Carbon Robotics Unveils New LaserWeeder with 30 Lasers to Autonomously Eradicate Weeds,” 2/7/22