Carbon Robotics made 2024 a landmark year. It continued to revolutionize the agricultural industry with its state-of-the-art, AI-powered LaserWeeder technology. From the U.S. heartland to Denmark’s innovative farms, Carbon Robotics’ mission to empower farmers, protect the environment and enhance crop yields captured the media’s attention.
In 2024, 228 articles featuring Carbon Robotics were published across top-tier and trade outlets. The company also hit multiple milestones, which were highlighted in press releases Communiqué PR developed and distributed.
Here’s a look back at some of 2024’s highlights.
Announcements
Last year, Carbon Robotics announced five milestones and product launches with press releases, which helped spread the word to media, customers, stakeholders and the public.
In February, Carbon Robotics announced the Track LaserWeeder, a new model of its proven LaserWeeder. It featured two software enhancements: spatial data intelligence in the Carbon Ops Center and multi-language support in the iPad operator app.
Some of the coverage garnered by the announcement includes:
- AgriTech Tomorrow, Carbon Robotics Introduces New Product Capabilities to Meet Strong Global Demand for LaserWeeder, 2/12/2024
- The Packer, Carbon Robotics unveils new LaserWeeder model, 2/12/2024
- Precision Farming Dealer, Carbon Robotics Introduces New Track LaserWeeder for Various Soil Types, 2/12/2024
- Mobile Robot Guide, Carbon Robotics launches new Track LaserWeeder system, 2/13/2024
In May, the company announced an investment from NVentures, NVIDIA’s venture capital arm, and was recognized on the 2024 CNBC Disruptor 50 list. These announcements led to a slew of coverage, including:
- The Robot Report, Carbon Robotics raises funding to destroy weeds on farms, 5/7/2024
- GeekWire, NVIDIA invests in AI-powered weed zapping ag-tech startup Carbon Robotics, 5/7/2024
- AgFunder, Carbon Robotics raises funding to destroy weeds on farms, 5/7/2024
- Puget Sound Business Journal, Ag tech startup Carbon Robotics lands Nvidia investment, 5/7/2024
- Agriculture Dive, Agtech Seedlings: Nvidia invests in weed-killing robots | Startup lands $26M for cattle methane vaccine, 5/10/2024
- Onion World, Carbon Robotics Named to the 2024 CNBC Disruptor 50 List, 5/28/2024
In June, Carbon Robotics announced a major milestone – its award-winning fleet of LaserWeeders had eliminated over 10 billion weeds across North America, Australia and Europe since its launch in 2022.
This news led to coverage in a number of publications, including:
- AgriTech Tomorrow, Carbon Robotics’ LaserWeeders Achieve Milestone: Over 10 Billion Weeds Eliminated, 6/26/2024
- AgroSpectrum, AI-powered farming solution Carbon Robotics’ LaserWeeders achieves sustainable weed elimination, 6/27/2024
- Design News, LaserWeeders Killed Billions of Weeds in the Last Two Years, 6/27/2024
- The Robot Report, LaserWeeder fleet has eliminated 10B weeds worldwide, says Carbon Robotics, 7/4/2024
Finally, in October, Carbon Robotics shared the news of its Series D funding round. The company raised $70 million to help scale Carbon Robotics’ LaserWeeder business, introduce new software and hardware products, and expand state-of-the-art manufacturing capabilities in Eastern Washington. The funding will also support the company’s growth in new markets and continue its geographic expansion into Eastern and Southern Europe, as well as the Asia-Pacific region.
The news appeared in several publications, including:
- Puget Sound Business Journal, Carbon Robotics eyes new Seattle office after $70M round, 10/21/2024
- GeekWire, Future of farming? Carbon Robotics raises $70M for AI robots that blast weeds with lasers, 10/21/2024
- The Robot Report, Carbon Robotics brings in $70M to scale LaserWeeder, 10/21/2024
- VC News Daily, Carbon Robotics Raises $70 Million Series D, 10/21/2024
- Fortune Term Sheet, Former Humana CEO Bruce Broussard joins Define Ventures as venture partner, 10/22/2024
Top-Tier Media Features
Last year, Carbon Robotics was featured in leading publications that showcased the transformative potential of AI in farming and Carbon Robotics’ continued work to revolutionize the agtech industry:
- TIME featured Carbon Robotics as one of its top GreenTech Companies of 2024.
- CBS highlighted the LaserWeeder as a leading solution that could help solve the agriculture sector’s ongoing labor challenges.
- Carbon Robotics was named to CNBC’s 12th annual Disruptor 50 list.
- Forbes listed Carbon Robotics as one of the main companies transforming farming and published an article noting the benefits of the LaserWeeder for weed control.
- Axios Pro Rata pinpointed Carbon Robotics’ recent $70 million Series D funding round as a reason for a boost in Q3 agtech deals.
Thought Leadership Podcast Appearances
In 2024, CEO and founder Paul Mikesell was welcomed as a guest on several agriculture podcasts, where he discussed Carbon Robotics’ work and innovations in the industry.
In April, he was featured on The Packer’s Tip of the Iceberg Podcast, where he discussed the future of automation and data in farming. This past June, he was part of the Future of Agriculture Podcast, where he talked about the impact of the LaserWeeder technology on farmers’ daily operations and Carbon Robotics’ journey toward an IPO.
In July, Paul was welcomed onto two podcasts: North American Ag’s What Color is Your Tractor? and the Produce Industry Podcast. During these conversations, he highlighted his journey to founding Carbon Robotics and the LaserWeeder’s impact on organic farming.
Looking Ahead
The media’s interest underscores the significance of Carbon Robotics’ mission and the impact of its innovative solutions. As 2025 continues, Communiqué PR remains committed to driving meaningful PR results as Carbon Robotics changes agriculture by equipping farmers with AI-powered tools to protect crops, soil, people and the planet.