Insights for Leaders Navigating
Visibility, Credibility, and Growth.
From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.
eMarketer recently released a report from Sysomos on the demographics and usage habits of Twitter users. Sysomos is the leading provider of social media analytics. According to the report titled “An In-Depth Look Inside the Twitter World,” 72.5 percent of all Twitter users joined the service in the first five months of this year. Some of the other data revealed in the report include:
More than one-half of all Twitter users (53%) are women, and the majority of this demographic is young.
Among users who disclose their age, 66 percent are under 25, and another 15 percent are ages 25 to 29.
Approximately 85.37 percent tweet less than once per day.
Nearly 94 percent of Twitter users have fewer than 100 followers.
To learn more about Twitter demographics and usage habits, read the report on eMarketer by clicking here: http://www.emarketer.com/Article.aspx?R=1007250.
As many of you know, I am going to be speaking at the Puget Sound American Marketing Association luncheon today, September 9, 2009. I have had a lot of fun developing my presentation and practicing it with colleagues, my husband and even in front of a video camera.
Given my recent experience, I thought I would take a minute to remind all of you who may be gearing up for speaking events about the importance of practice and preparation. Whether you are just starting out on the speaking circuit or are a seasoned presenter, practicing and fine-tuning your presentation is critical to ensure success.
We often work with our clients to help them identify and develop the elements of a winning presentation, set goals for their event, or provide them with coaching on how to make the most of their personal styles when delivering a presentation.
There is a lot to learn when you’re mastering the fundamentals. If you’re looking for guidance for your next presentation, please keep us in mind as a resource. We will gladly assist you with these steps. Clearly speaking engagements can be an important way to build awareness for your organization, but it is worth it to invest some time to make it a success.
Communiqué PR is thrilled to announce we are now a member of the Council of PR Firms. Formed in 1998 by some of America’s leading public relations firms, the Council of Public Relations Firms’ mission is to advance the business of public relations by building the market and firms’ value as strategic business partners.
The Council offers a number of great resources for public relations professionals including:
A listing of industry associations
Recent case studies from Council members that demonstrate the value of public relations
Sampling of recent presentation and speeches given by the Council and its members
One of our favorite tools on the site is the RFP Builder. This online tool helps organizations build effective RFPs and design a better proposal to request an RFP from qualified firms.
To learn more about the Council of PR Firms and their membership process, visit http://www.prfirms.org.
As many of you who are regular readers of our blog know, in June we worked with the Seattle Children’s PlayGarden to launch a Twitter campaign to raise awareness and garner donations for the development of the PlayGarden. The goal was to educate a broader audience about the vision of the PlayGarden and to motivate a large number of people to donate $10 or $15 to the non-profit organization.
I thought you’d be interested in the results from this campaign. Here’s an update.
1. Kathy Sitchin with the PlayGarden shows that $5,460 can be attributed to the online fundraising effort. They were also able to broaden awareness of the program-across the nation-through Twitter.
2. They now have a steady 107 followers on Twitter. This is not a huge number of followers, but it is another group of people who are now staying up-to-date on the organization’s activities.
3. Interestingly, the PlayGarden only received significant donations via Twitter when they had corresponding media coverage: After the KING 5 pieces we definitely saw a big bump in giving.
4. Having a high-profile celebrity to re-tweet on behalf of the PlayGarden would be very helpful.
We enjoyed partnering with the PlayGarden on this activity. It was an interesting experiment and the results illustrate the importance of linking one’s social media campaign with traditional PR strategies to achieve business and communication objectives.
If you’re interested in supporting the PlayGarden, please visit http://www.childrensplaygarden.org/
Managed file transfer (MFT) is a hot topic for CIOs and CTOs right now. The evolution of technology is making it easier for organizations to do business anytime and anywhere around the world. However, along with this luxury comes the challenge for businesses to confidently exchange sensitive data over public networks. Whether it’s a sensitive legal document or financial transaction, the need for reliable, secure file transfer solutions is becoming a top concern. In 2008 Gartner Research estimated that the managed file transfer market was growing at a rate of 26 percent a year, making it a $450 million dollar business.
We’ve been working closely with one of our clients, Attachmate, a leading provider of solutions to boost end-user productivity and improve business processes, to help raise awareness around the MFT market and educate organizations on what to look for when evaluating MFT solutions.
As a result of our proactive outreach, Attachmate was recently interviewed by IT Jungle about trends in the MFT market and which features and functionalities organizations should consider when evaluating MFT software solutions. Stemming from the interview, Editor Alex Woodie published an article on September 1 entitled, “Managed File Transfer: A New Product Category That’s Here to Stay.”
If your organization is considering deploying a MFT solution, we hope you will keep this information in mind. To learn more about Attachmate visit www.Attachmate.com
If you have a minute, we encourage you to take a look at a recent review of Colleen Moffitt and Jennifer Gehrt’s book, Strategic Public Relations: 10 Principles to Harness the Power of PR, which appeared in PRWeek this month.
Jeffrey Ory, vice president at Deveney Communication and guest reviewer for the industry publication states, Strategic Public Relations “provides a high-level road map on how you can use PR strategically and effectively to fulfill goals and objectives.”
He notes the book “details 10 guiding principles designed to take any PR/communication plan from tactical to strategic.”
His favorite principle is Principle Four: Leveraging Emerging Trends and Technologies because this is “immensely important at this time in PR history.” He also says Gehrt and Moffitt “not only provide the how to of these new trends and technologies, but also the why to.”
If you have a subscription to PRWeek, you can read the full review here: http://www.prweekus.com/Strategic-Public-Relations-by-Jennifer-Gehrt-and-Colleen-Moffitt-Xlibris-Corporation-2009/article/147750/. Otherwise e-mail us and we’ll get you a copy. You can also check out additional reviews of the book on Amazon.com.