We have all seen the news regarding our suffering economy, both nationally and locally. “Company now targets 20% workforce reduction; more layoffs are possible,” “Boeing Layoffs Swell to 10,000,” “Starbucks to lay off 6,700, Close 300 Stores.” These are just a few of the headlines from recent news.
While we will continue to be bombarded with bad news about the economy and additional layoffs, there is a silver lining. These types of news cycles often present a prime opportunity to pitch stories that provide consumers with a counter point, good news, and/or helpful hints for managing during the recession.
For example, last week, we reached out to local broadcast outlets to offer some refreshing stories for local viewers in light of news regarding significant local layoffs. We suggested a segment highlighting that despite the current state of the local job market, Big Fish Games is weathering current economic conditions, seeing its revenues increase and continuing to hire employees. We offered Big Fish Games’ executives to provide advice for job seekers and to speak to business growth despite the recession.
Through our outreach we were able to secure broadcast coverage with both KING 5 News and Q13 Fox News.
The KING 5 segment, “Big Fish Games still hiring,” hosted by Glenn Farley, included an interview with Big Fish Games’ CEO Jeremy Lewis as well as Christine Davis, a new Big Fish Games employee, and outlines the company’s growth over the past year.
Q13 Reporter Amy Allen focused her segment, “Some Local Companies are Hiring,” on Big Fish Games and mentioned other local companies fortunate enough to be hiring. She provided viewers with a tour of Big Fish Games’ headquarters and highlighted some of the great perks of working for the company, including fresh fruit in the lunch room, video games in the break room and the use of Razor scooters as transportation around the office.
Both segments helped promote Big Fish Games as a successful, local company with a fun and energetic work environment and informed viewers that unlike many companies that are laying off employees, Big Fish Games is looking to fill approximately 35 positions.
These news stories come in addition to other recent articles about Big Fish Games including a TechFlash article by John Cook, “Record Revenues at Big Fish and the dawn of a new Chaplin era?” as well as an article in the Wall Street Journal, “Out of Office: Job Loss in the Age of Blogs and Twitter,” which highlights how consumers are playing games from Big Fish Games as a fun, “affordable way to forget” about the economy for an hour or two.
To learn more about how you can leverage news and to secure coverage about your company, contact us at info@communiquepr.com.