Fighting insider threats and managing audit and compliance requirements is a challenge for many industries, including financial services, government and healthcare. This battle can result in lost business, damaged reputations and financial losses totaling billions of dollars.
Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. In September, the company launched an update to Luminet, the company’s enterprise fraud management and compliance solution, which included the following enhancements: integration with Security Information and Event Management (SIEM) systems, most notably Sentinel 7; the introduction of the Oracle Forms data channel with support for Oracle Forms 6.5 (client-based) and Oracle Forms 10 (Web-based); significant UI and case management enhancements and features; as well as general product improvements.
With this launch, Communiqué PR aimed to do the following:
- drive customer inquiries pertaining to Luminet,
- support the sales field efforts to promote and sell Luminet by increasing visibility and awareness of the solution,
- educate key audiences on the values and benefits of continuous monitoring solutions
- highlight how Luminet helps protect organizations from internal threats and fraud and enables organizations to meet internal/external audit requirements, and
- extend Attachmate’s thought leadership in the data security and IT compliance spaces.
This launch provided a significant opportunity to highlight Luminet’s momentum and evolution since previous releases, particularly as concerns about insider threats grow and responding to compliance regulations becomes increasingly complex.
We developed two pitches: One to target general security publications and another to target the federal and government vertical industry publications. We also aimed to connect with industry analysts covering fraud management and compliance.
With this approach, we were able to secure six briefings for the launch, comprising six analysts and one editor with a federal trade publication. We also received five pieces of coverage:
- ITWire, “Attachmate Luminet 4.4 provides continuous monitoring,” September 19, 2012
- Network World, “Products of the week 10.1.12,” October 1, 2012
- IT Jungle by Alex Woodie, “Attachmate Hooks Fraud-Fighting Tool to SIEM,” October 9, 2012
- 451 Research Impact Report by Javvad Malik, “Attachmate releases Luminet 4.4, integrates with SIEM,” October 18, 2012
- Federal Computer Week by Camille Tuutti, “Big data brings big skillset gaps,” October 29, 2012
To learn more about Attachmate’s Luminet 4.4, visit: http://www.attachmate.com/Products/efm/luminet/luminet.htm.