Today’s marketing communication professionals have a plethora of tools they can use to connect with current and prospective customers. Whether it is engaging in a strategic social media or PR campaign, hosting webinars or speaking engagements, or pursuing traditional marketing tactics, companies are often evaluating what the right marketing mix is to effectively reach their target audiences. Thanks to sophisticated technologies and platforms, it has become easier for marketing teams and PR professionals to track the success of their efforts and how these efforts have contributed to the company’s bottom line.
However, while we are often focused on the how and what we communicate, it is worth surveying your customers to hear what content they find meaningful and what communication methods they utilize most to learn more about the latest company news. This input may help to inform your decision about what programs or products you should focus on in the year ahead.
Surveys are a valuable tool in soliciting feedback and securing data from customers. They are a cost-effective and efficient way to get direct input on the wants and needs of your customers so you can better serve them. Furthermore, by asking your customers for their opinion – whether it is on a specific product or what social media platform they use most – you’re letting them know that your company cares about their opinion.
No matter the purpose of your survey, the results are only valuable and reliable if the survey is prepared correctly. Below are a few tips to consider when developing your customer survey.
What are some tips you have for developing successful customer surveys?Tags: Customer Survey, Social media, Strategic Public Relations