One of our favorite projects to work on for clients here at Communiqué PR is landing byline articles. Byline articles elevate thought leadership by highlighting content experts, and they also help our clients put themselves in a reporter’s shoes.
Over the past few months, Communiqué PR has helped our clients garner coverage through byline articles. John Scumniotales, CEO and president at Verdiem, had a great guest post in GeekWire last month about workplace culture. In March, Sam Morris, a product marketing manager with Attachmate, was published in the Data Center Journal regarding managed file transfer.
However, landing byline opportunities isn’t as easy as you might think. Below are a few things to keep in mind when considering a guest post or byline article.
For additional tips, read this blog post we published back in 2008: https://www.communiquepr.com/?p=106. It provides some additional ideas and tips on how to make your byline shine.Tags: articles, Attachmate, bylines, guest posts, Journalism, press, Verdiem