On Sunday night, we were reminded once again how prevalent social media is in today’s communications landscape and how quickly information is disseminated through platforms such as Facebook and Twitter. Prompted by President Obama’s announcement that Osama bin Laden had been killed, Twitter recorded the “highest sustained rate of Tweets ever,” an average of 3,440 tweets per second were sent between 10:45PM EST and 12:30 AM EST.
It was impossible for anyone on Facebook or Twitter on Sunday night not to hear the news. The widespread use of social media is undeniable, but its role in business has yet to be defined. Social media is recognized as an important tool, but the exact ROI is hard to track.
Mashable recently published an article on “9 Digital Marketing Lessons From Top Social Brands,” which examines how MTV, American Express, Xbox, NBA and AT&T have learned to use social media to get results.
The nine lessons are fairly standard, like understanding your audience and choosing the right platform. However, the one lesson that I believe deserves some attention is “be human.” Take into consideration why people follow celebrities on Twitter. Fans want to feel connected to the individual and know this person’s thoughts, feelings or whereabouts. It is quite possible that most celebrities have a whole team carefully crafting their tweets, but a follower wants to believe they are gaining insight into the celebrity’s life.
The same connection is true for any consumer following a business on social media. Consider the following points when crafting a tweet.
At the heart, social media is another avenue to disseminate information, but people often forget the human element can go a long way. Infuse a little personality into messages and start making a personal connection with your fans.Tags: Mashable, Obama, Twitter