The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Every day, marketing strategists are on the hunt for new tools that will identify and analyze what platforms their target audiences are using and what content they want most. With SparkToro, a marketing enablement software company, marketers gain access to audience intelligence data, search engine optimization (SEO) analytics, and marketing research tools, all of which can help make their jobs [...]
Over the years, TikTok has quickly become one of the leading social media apps in the world and currently has a staggering 689 million monthly users. For content creators, TikTok is a key platform to promote their work, products, personalities and ideas in creative ways to a global audience. However, the saturation of videos and accounts on TikTok means that [...]
Last week I received the final email from my online social media professor, a message detailing the great strides our class had taken over the past four weeks. As I read through the email, it hit me how much I’d learned and the many lessons from this class. For four weeks, I participated in a social media certificate course from [...]
With social media becoming an increasingly effective PR and marketing tool, incorporating social media into a company’s business plan is no longer an option, but a necessity. Social media is an excellent way to provide information and have conversations with customers. It is a convenient medium to share what is happening with your company, exciting material, and news articles to [...]
Social media is so prevalent in our society that it’s easy to take for granted the fact that different platforms may have different audiences. For example, your followers on Twitter probably don’t know you as well personally as say your Facebook friends. Similarly, LinkedIn is traditionally the place for professional interaction rather than sharing personal information. As marketers, knowing your [...]