As content marketing becomes an integral part of a company’s overall marketing mix, identifying the right platforms to leverage for publishing and distributing content has become a key priority for many marketers. Most companies have their own corporate blogs as a channel for lead generation, driving website traffic, customer engagement, and industry and competitive perspective. But as additional blogging platforms, [...]
After writing my last blog post, “Considerations to Stay Competitive in Creative Content Marketing,” I learned just how overwhelming analyzing and distinguishing which method of the vast number of available content marketing platforms to utilize can be. The decision of selecting the platform or platforms needs to be thoughtful and requires critical thinking around which method will drive meaningful results [...]
According to the latest B2B Marketing Social Media Benchmarking Report, the most popular social media platform for B2B marketers is Twitter, followed by LinkedIn, YouTube and Facebook. Noticeably missing from the list is one of the fastest growing social media platforms: Pinterest. When most marketers think of Pinterest, they think of it as a great tool for reaching consumers. The [...]
[caption id="attachment_2600" align="alignright" width="300" caption="Image Credit: Retrevo "][/caption]In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about [...]
Think about the last video you watched on YouTube. Now ask yourself, how did you hear about it? Most likely, the video was shared by a friend, colleague or family member. Sharing is how we interact with those around us and create meaningful experiences. Just like a movie recommendation, we rely on those we trust to share meaningful or entertaining [...]