quantitative data | Communiqué PR
12Aug
Informed Survey Analysis: Conclusion of a Three-Part Series
One of the most exciting parts of a survey is analyzing responses because you're likely to find patterns in the data that help you better understand your assumptions and learn about your topic of interest. However, like many elements in the process, your analysis and conclusions can be inaccurate without research, forethought, and expert input. This blog is the culmination [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Monitor and Measure, PUBLIC RELATIONS, Writing
22Jun
Intentional Query Design: Second of a Three-Part Series
A well-written question will mean the same thing to all respondents.Jennifer Leigh Brown When creating a survey, if you’re hoping to receive accurate and insightful answers, the phrasing and functionality of your survey queries can determine the success of your results. Questions that are poorly worded, biased, confusing or don’t allow respondents to accurately reflect on their experiences can result [...]
Filed under: COMMUNIQUÉ PR, Execution, Monitor and Measure, Strategy, Writing
13May
Thoughtful Survey Design: First of a Three-Part Series
Surveys are a personal love of mine. I think it’s so much fun to learn more about others, especially their thoughts, opinions and experiences. Because a survey is easily scalable, I can put my effort into making it perfect once and I don’t need to perform the same interview 100 times and inevitably ask a question phrased strangely or mishear [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology