PR results measurement | Communiqué PR

Colleen Moffitt/
12Oct

Tracking Success: Using Metrics to Optimize Your PR Program

Dry as it may seem, tracking the impact of a PR campaign is crucial to success, and has evolved over the years. The gathered metrics and subsequent analysis can beneficially inform budgeting and allocation of resources moving forward and can guide changes to messaging, audience engagement strategies, and sales processes. Yet measuring the power of PR can be challenging. The [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Monitor and Measure, PUBLIC RELATIONS, Strategy
Communiqué PR staff/
growth in PR measurement
08Jun

The Evolution of PR Measurement

One interesting trend that surfaced in Ragan’s 2021 Communications Benchmark Report is that communicators are measuring their work more frequently. And, they are using the data more strategically with a streamlined focus on benchmarking, identifying the best channels and making better editorial decisions. According to the study, last year 30 percent of respondents described their measurement efforts as ad hoc. [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PR trends, PUBLIC RELATIONS
Communiqué PR staff/

Is a “Share of Voice” Right for Your Business?

Our main priority when we work with any client is securing results that help the business achieve its greater objectives as an organization. Helping clients find return on investment (ROI) on their PR expenditure is something we strive to do with every client in our portfolio. Providing metrics around PR are a helpful way to understand where (and if) a [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PR trends, PUBLIC RELATIONS
Communiqué PR staff/

Pinterest’s New Measurement Tool: What it Means for Public Relations

Pinterest has increased its presence as a tool for businesses with the recent release of business Pinterest pages. On March 12 this year, the site announced it would continue to build on this trend with the introduction of Pinterest Web Analytics. This valuable new tool will allow anyone with a verified website to see how many people have pinned from [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Social media, Tech Industry