performance metrics | Communiqué PR
12Oct
Tracking Success: Using Metrics to Optimize Your PR Program
Dry as it may seem, tracking the impact of a PR campaign is crucial to success, and has evolved over the years. The gathered metrics and subsequent analysis can beneficially inform budgeting and allocation of resources moving forward and can guide changes to messaging, audience engagement strategies, and sales processes. Yet measuring the power of PR can be challenging. The [...]
Filed under: COMMUNIQUÉ PR, Education, Execution, Monitor and Measure, PUBLIC RELATIONS, Strategy
06Apr
SEO Refresher: 4 Tips to Optimize Blogging for SEO
When trying to optimize content and boost rankings on search engines, many marketing pros look to search engine optimization (SEO) as their north star. These three magic words (and letters) help teams measure and increase general brand awareness and engagement with target audiences. By investing in SEO, businesses interconnect their marketing efforts with the architecture of their website so that [...]
Filed under: COMMUNIQUÉ PR, Media, Monitor and Measure, Planning, PR trends, Social media, Strategy
How Twitter’s Seven Steps to Customer Service Relate to Your PR Practice
When customers have a bad experience with a brand, there’s a good chance they’re going to tweet about it. To help brands improve their customer interactions, Twitter recently released a 122-page customer service playbook. Clearly this is a serious topic since a social media platform known for brevity decided to devote more than a 100 pages covering it. So how [...]
Filed under: Branding, COMMUNIQUÉ PR, Crisis Communications, Monitor and Measure, Planning, PR trends, Reputation Management, Social media, Strategy, Tech Industry