Business Wire’s online analytics report, NewsTrak, can help you quantify the success of your press releases. But with so much data available, how do you determine which metrics matter most? In this post, I’ll highlight the metrics PR professionals should use to measure the impact of press releases distributed on Business Wire. Armed with this knowledge, you can make informed [...]
Dry as it may seem, tracking the impact of a PR campaign is crucial to success, and has evolved over the years. The gathered metrics and subsequent analysis can beneficially inform budgeting and allocation of resources moving forward and can guide changes to messaging, audience engagement strategies, and sales processes. Yet measuring the power of PR can be challenging. The [...]
I recently stumbled across an article in PR Daily that highlights that PR professionals’ No. 1 concern is proving value. According to a report by Muck Rack, the top challenges facing PR professionals are difficulty measuring impact and lack of quantifiable measurements. Interestingly, within the last two weeks, I’ve received multiple requests from clients to provide holistic metrics highlighting the [...]
This month has been an exciting one for our client VoloMetrix, a leading people analytics company that provides unprecedented insights into how companies invest their most valuable resources— their time and human capital. On Wednesday, Aug. 27, 2014, VoloMetrix announced that it has filed for a patent for its revolutionary people analytics technology. As part of the announcement, VoloMetrix shared [...]