Public relations is critical to brand awareness and reputation, and partnering with the right PR agency can directly impact awareness of your brand, helping you achieve essential business and communication objectives. But how do you know if it’s time to recruit a team of PR professionals? Outlined below are four business needs that indicate it might be time to consider [...]
For individuals not familiar with public relations, the industry and its day-to-day activities may seem like a mystery. TV shows and movies tend to depict one of two extremes: (1) luxurious parties and red carpets or (2) high-stress crisis communications. These are just two examples of how the industry and its professionals are misunderstood. Outlined below is the truth behind [...]
TV interviews are a terrifying prospect for many people. For a multitude of reasons, putting a camera in front of someone’s face has a unique ability to inspire stress and lapses in judgment that can curtail an interview from its intended focus. But have no to fear! There are a lot of things spokespeople can do to prepare for TV [...]
As we kick off 2017, it’s an opportune time to consider media training for your spokespersons. Consider the following. Since last year, have your messages changed or evolved? Have spokespersons had an opportunity to practice delivering those messages in a clear and consistent manner? Do you have new subject matter experts or executives who need to brush up on their [...]
We recently facilitated a media training course for a client who has offices in two cities and more than a handful of executives who could be called on to speak to the media. Over two days, we conducted a seminar on interviewing techniques and then conducted one-on-one mock reporter interview scenarios with eight company executives. Some of the executives were [...]
A radio media tour (RMT) is defined as a series of interviews offered to radio stations throughout the country during a specific time period. RMTs are typically conducted via telephone with radio reporters, news producers or talk show hosts. The interviews are either live or taped and typically last about 10 minutes. While RMTs are great for companies and organizations [...]