Our new series, “Publication Spotlight,” covers various publications of interest to our clients. For these spotlights, we conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. Check out our previous spotlights on Inc., Forbes, Fast Company and GeekWire. The post below is an overview of Bloomberg News and a summary of my research as [...]
As PR professionals, an inalienable truth of our work is that we cannot be successful without the help of reporters, journalists, bloggers and news media. We build relationships with media members because we need them. Yes, we rely on journalists for valued coverage, but also for information, guidance and greater insight into what’s going on in our communities. This year, [...]
It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that is rising among the public [...]