Innovation | Communiqué PR
Helping Delta-Q “Lead the Charge in Innovation”
For nearly two years, Communiqué PR has been working with Delta-Q Technologies, a leading supplier of battery charging solutions, to increase awareness of its solutions for electric vehicles and industrial machines. Delta-Q provides cutting-edge battery charging solutions that improve how industries power their battery-powered vehicles, such as lift trucks and golf carts. With increased power consumption—the EIA projects the world’s energy [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Our Results, Planning, PUBLIC RELATIONS, Strategy, Tech Industry
The Hummingbird Effect of Today’s Technology
I just finished reading “How We Got to Now” and loved the book. It is informative and inspiring, and generated many ideas that may be applicable for my business and clients. The book looks at the “hummingbird effect” on innovation and how it shaped the modern world. For those who have not read it, let me elucidate. In his introduction, [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, Tech Industry
With the Announcement of a New Minimum Wage Policy, Will the Industry Defy Gravity?
Dan Price, co-founder and CEO of Gravity Payments, recently announced that the minimum wage salary for the company would be raised to $70,000. The payment processing company made the drastic and unprecedented announcement on April 14, and it continues to garner coverage and remain a conversation topic over a week later. We commend Dan on his revolutionary idea and the bold [...]
Filed under: Branding, Execution, Monitor and Measure, Planning, Positioning, Strategy