As organizations continue to experience budget constraints due to the existing economic conditions, you may be tasked with re-evaluating your PR team as you plan for 2010. One of the most daunting questions you may encounter is whether to go with an in-house PR team, an external PR agency or a combination of the two. As you embark on making [...]
Obtaining buy-in with key stakeholders is an important process of building a successful PR program. Building consensus ensures that everyone in the organization supports the PR activities and the approach you've chosen. Another reason that building consensus is important is that it provides the opportunity to obtain additional ideas and understand objections that may not have occurred to you. When [...]
With PR, as with most things in life, it's impossible to focus your energy everywhere. A strategic approach to PR means concentrating your efforts only on those areas that support your most important business goals, and building consensus for PR right from the start ensures that everyone will rally behind the specific plan you end up implementing later down the [...]
Telling the story of your company draws your audiences into your business in the same way a novel captivates a reader, creating a powerful way to shift perceptions. "I think that we human beings have always enjoyed great stories," says Lee Weinstein, principal of Lee Weinstein & Associates and the former director of global corporate communications for Nike. "It's part [...]
To get the most out of PR, you need to know what PR can help you accomplish and what it can't. A question many of our clients ask is when they should use PR as opposed to advertising. Both play a significant role in the marketing mix; the trick is to know when to use each. While companies are starting [...]
Below are some of our favorite photos from the celebration of Communiqué's fifth anniversary and the launch of Strategic Public Relations: 10 Principles to Harness the Power of PR, written by our very own Jennifer Gehrt and Colleen Moffitt. Rich Tong of Ignition Partners and co-author of The Marketing Playbook Satoshi Nakajima, founder of Big Canvas catches up with Kristina [...]
Thinking about writing a book? This is a terrific way to establish thought leadership in your industry and share your ideas. A book builds credibility for yourself and your company, attracts broad publicity and provides opportunities to engage the media. But while writing a book can have some tremendous benefits, it is no small task and should be approached with [...]