Dry as it may seem, tracking the impact of a PR campaign is crucial to success, and has evolved over the years. The gathered metrics and subsequent analysis can beneficially inform budgeting and allocation of resources moving forward and can guide changes to messaging, audience engagement strategies, and sales processes. Yet measuring the power of PR can be challenging. The [...]
One of the most exciting parts of a survey is analyzing responses because you're likely to find patterns in the data that help you better understand your assumptions and learn about your topic of interest. However, like many elements in the process, your analysis and conclusions can be inaccurate without research, forethought, and expert input. This blog is the culmination [...]