Last fall, Communiqué worked closely with Big Fish Games to build awareness and demand for Mystery Case Files: Return to Ravenhearst, the fifth title in Big Fish Games’ blockbuster hidden-object adventure series. As part of those efforts we secured in-person meetings with consumer lifestyle media well in advance of the actual launch to provide these long-lead outlets with an opportunity to experience the game firsthand.
We secured terrific results from these meetings: recent issues of Parade and SELF highlighted Mystery Case Files: Return to Ravenhearst to their readers.
Parade (circulation 32 million) highlighted Return to Ravenhearst as a spooky mystery game and included a screen shot of Ravenhearst manor in the Parade Picks’ section of its March 8 issue.
SELF (circulation 1.5 million) included Return to Ravenhearst in a round-up of computer games in its March issue. The editors recommend Return to Ravenhearst for anyone who enjoys watching whodunit shows such as Law & Order.
Big Fish Games’ in-person meetings also resulted in coverage in USA Today.
In-person meetings can be a great way to target consumer lifestyle press and should be considered when planning for product launches. The resulting coverage from face-to-face meetings can be big, and can help establish lasting relationships with key media. Just remember consumer lifestyle publications typically work several months in advance, so planning early is critical.
For more information about strategically planning product launches or scheduling in-person meetings with media, please contact us at firstname.lastname@example.org or at (206) 282-4923.