Not many social media tools enable a Syrian native living in America with his newborn baby to virtually see his family for the first time in 18 years. It’s now possible using Google+ and its new app “Hangouts,” a powerful way to connect people around the world using live multi-way video chats among up to 10 simultaneous users.
This was the opening story at a Puget Sound American Marketing Association event I recently attended. The presenter, Amit Fulay, product manager for Google+ Hangouts, used his Syrian friend as an example to showcase the powerful impact Hangouts can have. Hangouts allowed Amit’s friend, his friend’s sister in Dubai, his mother and father in Syria, and other family members around the world to virtually congregate for the first time in nearly two decades.
Not only can Google+ Hangouts dramatically impact personal experiences, it also can impact how people engage with brands, businesses and other key audiences. We recently posted a blog on Google+ detailing the benefits of adopting a page and offering guidance on how to get started with Hangouts and Circles. (A Circle allows individuals to group his or her followers.)
While Amit’s presentation reinforced our impression that Google+ is likely to have a big impact on businesses, the most successful users of this new platform are the ones who recognize that different groups care about different things and target their messages accordingly. With Hangouts, Google+ now offers any person or business a great opportunity to make sharing information more targeted, personal and integrated.
Several other success stories Amit shared about Google+ include:
Amit concluded the presentation by highlighting the key ways to achieve success on Google+:
With these closing remarks, Amit intended to give each audience member a leg-up on getting their Google+ brand pages off and running.
Have you interacted with customers on Google+ Hangouts? How do you utilize the app? We would love to hear your comments and opinions about building a brand with Google+ Hangouts.
Katherine TurneyTags: AKB48, Circles, Dallas Cowboys, Daria Musk, Dell, Google, Hangouts, Hangouts On Air, PSAMA, Will.i.am