Last week, Darigold released its new Salted Caramel Milk, a decadent beverage made with farm-fresh whole milk, utilizing the highest-quality ingredients. The delicious new flavor joins an already impressive line-up of vanilla, chocolate and strawberry flavored milk.
Communiqué PR was tasked with assisting in the announcement of this new product and knew that in order to reach the right audiences we would need to reach three types of publications.

Our first priority was to inform consumers of this new product available to them. In order to do this, we decided it would be best to reach out to traditional consumer media as well as bloggers that reach Darigold’s target audiences. Traditional media would help inform consumers of the product and the blog posts would provide consumers with inspiration on how to use the milk in creative ways. For instance, the milk can be used as part of a recipe for milkshakes, ice cream or to spice up a bowl of cereal.

In addition to consumers, it was important to highlight Darigold’s innovation to the dairy industry. In order to do this, we delivered the release to our friendly contacts at dairy and food-production trade outlets.

The last element to our announcement strategy included offering the opportunity to sample the milk, because the best way to get people on board is to let the product speak for itself. Trust me, once you’ve had a sip, you will be hooked!

Below is a list of the coverage we’ve secured thus far and I am happy to report that we are still garnering interest in this delicious treat!

• Darigold Introduces Salted Caramel Milk—BevNet.com, 1/12/18
• Darigold adds new product—The Daily Sun, 1/12/18
• Try this Salted Caramel Overnight French Toast Recipe!—I am the Maven, 1/16/18
• Salted Caramel Milk—Refrigerated & Frozen Foods, 1/18/18

In case you’d like to try Darigold’s Salted Caramel Milk for yourself, you can purchase resealable pint-size bottles from the refrigerated section at grocery stores in the Pacific Northwest.