Having a corporate blog can be a huge resource for driving traffic to your company’s website, building out your business, and garnering media coverage. However, with so many competing platforms and styles of blogging, it can be difficult to determine what is best for your business. I recently attended PRNewswire’s webinar “ Corporate Blogging Best Practices: Building Your Brand & Boosting Business Through Thought Leadership,“ to see what a couple pros had to say about best practices for corporate blogging.
The webinar was led by Jeff Corbin, CEO of KCSA Strategic Communications, and Thomas Hynes, manager of Blogger Relations with PRNewswire. Corbin brings expertise as an integral voice on KCSA’s corporate blog, while Hynes is familiar with blogs of all kinds—he runs PRNewswire’s blog, Beyond PR, as well as two personal blogs (Tomblr and Bike Gang!). The two blogging pros offered the following tips on best practices for successful corporate blogging:
”Corporate Blogging Best Practices: Building Your Brand & Boosting Business Through Thought Leadership: was a fantastic webinar with many useful tips on creating an effective corporate blog presence. These tips are useful when it comes to maintaining our own blog at Communique PR, and can be effective for brands of all scales. Blogging is an excellent way to cultivate a corporate voice and establishing your company as a thought leader within its industry. Additionally, brands are able to insert themselves into topical conversations, which can result in media coverage and increased website traffic. However, as corporate blogs are a direct line of contact between a corporation and the public, they need to be carefully strategized and executed. Following PRNewswire’s best practices is an excellent way to strategize around your own corporate blog.
For more on corporate blogs, see:
For more from Communique PR on corporate blogging & thought leadership, see:
Tags: Blog, blogging, Branding, building your brand, Corporate Blog, Corporate blogs, prnewswire, thought leadership Filed under: Branding, INDUSTRY, PR trends, PUBLIC RELATIONS, Reputation Management, Social media
1 Comment
Victoria |
Great tips – glad you put these out there for all those absent-minded business bloggers. A lot of businesses use blogging as just an extention to their sales effort, but really it should serve as a chance to put out a different message and show a different light on things.