The USC Center for Public Relations secured input from these business leaders as well as more than 1,500 public relations professionals around the world to gather answers to numerous questions about where the industry is headed. The results were released earlier this year in its Annual Global Communications Report.
This was the first time the Global Communications Report solicited input from CEOs and sought to “determine where they think their company’s communication efforts should be focused.”
While the report provides more data and insights into the perspectives of PR professionals (agency and in-house) and students, it is interesting to see how CEOs responded to questions regarding their communication goals and the strategies they feel are most valuable. Below we have recapped some of the findings.
When CEOs responded to the question regarding their most important communication goal for their company:
When asked what communication strategies CEOs feel will be most valuable to their company in the future, the results were divided:
The full report can be accessed here: https://uscannenberg.formstack.com/forms/2019_gcr.Tags: CEO, goals, objectives