Business to Business | Communiqué PR - Part 2
02Sep
Publication Spotlight: Inc.
Since many of our clients are interested in being featured in Inc., I thought it would be helpful to take an in-depth look at the highly influential magazine, its readership and its current editorial calendar. Below is a brief summary of my research as of Aug. 31, 2021. Q: How long has the publication been around? The publication has been [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Media, PUBLIC RELATIONS, Sources, Tech Industry
10Jun
Delta-Q Launches New Partner Program
Last month, we collaborated with Delta-Q Technologies (Delta-Q) to launch its new partner program, "Charged by Delta-Q.” The program is a battery compatibility initiative to help original equipment manufacturers (OEMs) identify and deploy quality power systems in their equipment. Delta-Q created this program to increase collaboration among battery manufacturers and OEMs. The program provides OEMs with a library of power [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Media, Our Results, Positioning, PUBLIC RELATIONS, Strategy, Tech Industry
20May
BitTitan Makes a Tech Industry Splash With Acquisition of Perspectium | Results
The end of April was a busy month for BitTitan, the Seattle-based cloud-enablement company and global leader in migrations and managed services automation. BitTitan announced its acquisition of Perspectium, a San Diego-based tech company that specializes in packaged integration processes for ServiceNow® customers. Perspectium’s data synchronization software enables the seamless adoption of ServiceNow functionalities by eliminating information and data silos. [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Our Results, PR trends, Strategy, Tech Industry
20Apr
Carbon Robotics Unveils its Laser-Powered, Autonomous Robots to Eliminate Weeds
Image credit: Carbon Robotics On April 13, our client Carbon Robotics, introduced its Autonomous Weeder, a 10,000-pound autonomous robot that leverages computer vision, artificial intelligence (AI), and laser technology to safely and effectively drive through crop fields to identify, target and eliminate weeds. Carbon Robotics’ groundbreaking application of this technology is revolutionizing agriculture. The company’s robots are designed to self-drive [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Email, Execution, INDUSTRY, Media, Our Results, PUBLIC RELATIONS, Strategy, Tech Industry
19Jan
2020 Year-End Results: Tideworks Technology
2020 was unique in many ways, but one aspect that remained constant was the level of uncertainty facing nearly every aspect of life. The impacts of this past year’s events will affect how individuals and business leaders approach planning and decision making for years to come. The global pandemic touched nearly every industry and the commercial shipping sector was no [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Monitor and Measure, Our Results, Planning, Strategy
12Jan
Meetings Owe the Pandemic a “Thank You”
In the past year we’ve celebrated drive-by graduations from the safety of our cars and shared meals in make-shift plastic igloos in restaurant parking lots. We’ve adopted video conferencing for such diverse purposes as doctor’s visits, wine tastings, family holiday gatherings and worship services. And the COVID-19 pandemic has radically changed the way we gather for school and work. How [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Jobs, Social media, Strategy, Tech Industry
29Dec
2020 Year-End Results: Spaceflight Inc.
A rendering of Spaceflight's Sherpa-FX vehicle. Image courtesy of Spaceflight Inc. 2020, despite the challenges it presented, proved to be another exciting and successful year for our client Spaceflight Inc., the leading launch services and mission management provider. The space industry didn’t go unaffected by the challenges the pandemic presented, yet Spaceflight still executed five launches, introduced a new innovative [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Execution, Monitor and Measure, Our Results, Positioning, Strategy
10Dec
Results From ABC Legal Services: Driving Technology Innovation in the Legal Industry
We’re excited to share results from our work with one of our newest clients, ABC Legal Services. ABC Legal is the nation’s leading provider of process and court filing services and is the official process server to the U.S. Department of Justice. The company also owns Docketly, an appearance counsel provider that has created an efficient, cloud-based platform to connect [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Execution, Our Results, Planning, Positioning, PR trends, Strategy
06Oct
LeoStella Drives New Wave of Smallsat Demand, Innovation and Cost-Effectiveness
Image credit: LeoStella Manufacturing a satellite used to take several years and require multi-million-dollar budgets. Today it is a different story. The space industry has gone through a radical transformation. The evolution of technology and a culture of agility has enabled companies such as LeoStella to develop satellites at a fraction of the cost, in a matter of months. LeoStella [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Our Results, Positioning, Reputation Management
01Sep
Tideworks Announces New Marine TOS Solution
Image credit: Tideworks Technology Last month, we had the opportunity to announce an exciting milestone for our client, Tideworks Technology (Tideworks). The company announced the go-live of its new terminal operating system (TOS) solution, Mainsail 10 at the Manzanillo International Terminal (MIT) in Panama. The go-live at MIT is the company’s first deployment of Mainsail 10. Tideworks created the new [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Media, Our Results
14May
Preparing for the New Age of Webinars and Virtual Trade Shows
Organizations in nearly every industry are facing unique challenges brought on by COVID-19. Businesses are determining how to be nimble and maintain their operations, while keeping their employees and customers safe. As a result of government mandated stay-at-home orders, the global remote workforce has expanded seemingly overnight. This change has brought an increase in the adoption of digital collaboration tools [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Education Industry, Execution, Infrastructure Industry, Media, Our Results, PR trends, Social media, Strategy, Tech Industry
05May
The Future of Work: The Next Year
Today when I drove from my home to our empty office to pick up mail delivered by the U.S. Postal Service, I had the opportunity to catch a few minutes of Michael Barbaro, host of The Daily, who interviewed the New York Times’ Donald G. McNeil, Jr. They prognosticated about the next installment of the pandemic and what they expect [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, Positioning, PR trends, Strategy
21Apr
Buurst Introduces New Business Model to Disrupt the Cloud Industry
Earlier this month, one of our newest clients announced a new business model, new company name and new funding. The client, a data performance company previously known as SoftNAS, will now be known as Buurst, unveiled that it was changing how it would charge for its services. As with every announcement, we worked closely with Buurst’s team to understand the [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Consumer, Our Results, Positioning, PUBLIC RELATIONS, Strategy
07Nov
Spaceflight Prepares for Additional Launches in 2019
Spaceflight, a rideshare service and mission management provider, has had an incredibly busy 2019 and though we’re nearing the end of the year, the company has no plans to slow down. Spaceflight has had an exciting 12 months, closing 2018 with its historic SSO-A mission, launching a record-breaking 64 satellites to space. Since then, the company has executed five launches [...]
Filed under: Business to Business, COMMUNIQUÉ PR, News, Tech Industry
03Oct
Modern Thought Leadership
The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it all mean? The article titled, [...]
Filed under: Business to Business, COMMUNIQUÉ PR
18Sep
Dell EMC Heads to Amsterdam for IBC2018, One of the World’s Biggest Media and Entertainment Events
We recently had the opportunity to support Dell EMC’s presence at IBC2018, one of the most influential media, entertainment and technology events in the world. More than 57,000 visitors from 170 countries gathered in Amsterdam for IBC, including content creators, broadcasters and content delivery providers. The show wraps up today, Sept 18., after five jam-packed days of informational sessions, technical [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, Our Results, PUBLIC RELATIONS, Strategy
21Aug
Rooting for the Underdogs of PR: Trade Media and Vertical Press
I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more well-known publications, with their circulations [...]
Filed under: Business to Business, COMMUNIQUÉ PR, INDUSTRY, News, PUBLIC RELATIONS, Strategy
Duck Eggs to Digital Media – Takeaways from My First International Business Trip
This past week I had the opportunity to travel to Hong Kong and attend the Public Relations Network’s first Digital Forum. PRN is a network of approximately 25 PR agencies from around the world. Communiqué PR is a U.S. agency with partner firms in India, South Africa, Asia and Europe to name a few. As members of this network, these [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Media, Planning, PR trends, Tech Industry
Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts with social media activities is [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Media, PR trends, Social media, Tech Industry
Creating an Employee Advocacy Program That is Right for Your Company
Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to become more active professionals by [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Monitor and Measure, Planning, Social media, Tech Industry