Since many of our clients are interested in being featured in Inc., I thought it would be helpful to take an in-depth look at the highly influential magazine, its readership and its current editorial calendar. Below is a brief summary of my research as of Aug. 31, 2021. Q: How long has the publication been around? The publication has been [...]
Last month, we collaborated with Delta-Q Technologies (Delta-Q) to launch its new partner program, "Charged by Delta-Q.” The program is a battery compatibility initiative to help original equipment manufacturers (OEMs) identify and deploy quality power systems in their equipment. Delta-Q created this program to increase collaboration among battery manufacturers and OEMs. The program provides OEMs with a library of power [...]
The end of April was a busy month for BitTitan, the Seattle-based cloud-enablement company and global leader in migrations and managed services automation. BitTitan announced its acquisition of Perspectium, a San Diego-based tech company that specializes in packaged integration processes for ServiceNow® customers. Perspectium’s data synchronization software enables the seamless adoption of ServiceNow functionalities by eliminating information and data silos. [...]
Image credit: Carbon Robotics On April 13, our client Carbon Robotics, introduced its Autonomous Weeder, a 10,000-pound autonomous robot that leverages computer vision, artificial intelligence (AI), and laser technology to safely and effectively drive through crop fields to identify, target and eliminate weeds. Carbon Robotics’ groundbreaking application of this technology is revolutionizing agriculture. The company’s robots are designed to self-drive [...]
2020 was unique in many ways, but one aspect that remained constant was the level of uncertainty facing nearly every aspect of life. The impacts of this past year’s events will affect how individuals and business leaders approach planning and decision making for years to come. The global pandemic touched nearly every industry and the commercial shipping sector was no [...]
In the past year we’ve celebrated drive-by graduations from the safety of our cars and shared meals in make-shift plastic igloos in restaurant parking lots. We’ve adopted video conferencing for such diverse purposes as doctor’s visits, wine tastings, family holiday gatherings and worship services. And the COVID-19 pandemic has radically changed the way we gather for school and work. How [...]
A rendering of Spaceflight's Sherpa-FX vehicle. Image courtesy of Spaceflight Inc. 2020, despite the challenges it presented, proved to be another exciting and successful year for our client Spaceflight Inc., the leading launch services and mission management provider. The space industry didn’t go unaffected by the challenges the pandemic presented, yet Spaceflight still executed five launches, introduced a new innovative [...]
We’re excited to share results from our work with one of our newest clients, ABC Legal Services. ABC Legal is the nation’s leading provider of process and court filing services and is the official process server to the U.S. Department of Justice. The company also owns Docketly, an appearance counsel provider that has created an efficient, cloud-based platform to connect [...]
Image credit: LeoStella Manufacturing a satellite used to take several years and require multi-million-dollar budgets. Today it is a different story. The space industry has gone through a radical transformation. The evolution of technology and a culture of agility has enabled companies such as LeoStella to develop satellites at a fraction of the cost, in a matter of months. LeoStella [...]
Image credit: Tideworks Technology Last month, we had the opportunity to announce an exciting milestone for our client, Tideworks Technology (Tideworks). The company announced the go-live of its new terminal operating system (TOS) solution, Mainsail 10 at the Manzanillo International Terminal (MIT) in Panama. The go-live at MIT is the company’s first deployment of Mainsail 10. Tideworks created the new [...]
Organizations in nearly every industry are facing unique challenges brought on by COVID-19. Businesses are determining how to be nimble and maintain their operations, while keeping their employees and customers safe. As a result of government mandated stay-at-home orders, the global remote workforce has expanded seemingly overnight. This change has brought an increase in the adoption of digital collaboration tools [...]
Today when I drove from my home to our empty office to pick up mail delivered by the U.S. Postal Service, I had the opportunity to catch a few minutes of Michael Barbaro, host of The Daily, who interviewed the New York Times’ Donald G. McNeil, Jr. They prognosticated about the next installment of the pandemic and what they expect [...]
Earlier this month, one of our newest clients announced a new business model, new company name and new funding. The client, a data performance company previously known as SoftNAS, will now be known as Buurst, unveiled that it was changing how it would charge for its services. As with every announcement, we worked closely with Buurst’s team to understand the [...]
Spaceflight, a rideshare service and mission management provider, has had an incredibly busy 2019 and though we’re nearing the end of the year, the company has no plans to slow down. Spaceflight has had an exciting 12 months, closing 2018 with its historic SSO-A mission, launching a record-breaking 64 satellites to space. Since then, the company has executed five launches [...]
The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it all mean? The article titled, [...]
We recently had the opportunity to support Dell EMC’s presence at IBC2018, one of the most influential media, entertainment and technology events in the world. More than 57,000 visitors from 170 countries gathered in Amsterdam for IBC, including content creators, broadcasters and content delivery providers. The show wraps up today, Sept 18., after five jam-packed days of informational sessions, technical [...]
I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more well-known publications, with their circulations [...]
This past week I had the opportunity to travel to Hong Kong and attend the Public Relations Network’s first Digital Forum. PRN is a network of approximately 25 PR agencies from around the world. Communiqué PR is a U.S. agency with partner firms in India, South Africa, Asia and Europe to name a few. As members of this network, these [...]
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts with social media activities is [...]
Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to become more active professionals by [...]